Learn the significance of management with the three tools "pen, price tag, flashlight"

As management like that learned at school is no longer practicable in the present day when many businesses are traded on the Internet,Harrison MetalIs the experience of the online marketplace called "eBay", the movie explaining with the pen · price tag · flashlight "Pen, Pricetag, Flashlight"is.

Pen, Pricetag, Flashlight on Vimeo
http://vimeo.com/97012707


If management is to produce only strategy, organizational structure, marketing plan, products should be able to sell like flying.


Management is very similar to the structure of a machine that turns a wheel connected to a gear with a handle.


However, the online marketplace called eBay does not work like a machine.


EBay is a place like chaos where more than 100 million people gather and trade.


Unlike the normal business market, eBay was a market that was indeed uncontrollable, as wheels did not work even if the handle was turned.


EBay is where many businesses are established between individuals everyday.


To control such a chaotic market, what you need is a pen · price tag · flashlight.


A pen is required to set up a rule.


Rules written in pen can improve the structure of hatchchanical market like eBay.


However, setting a rule that goes beyond may break the pen.


Depending on the rules you set the pen can make the market smaller ... ...


It can cause confusion in the market and cause price to increase rapidly.


In controlling the market, the pen has a very important role, but you have to use it carefully.


Price tags can request payment for the profits earned by customers by purchasing products.


The price written in the price tag will transmit a signal "value" to the customer and will teach a mechanism to make the product sellers discover new ideas.


Price tags are the best tool to guide, classify and manage market trends.


It is a flashlight that makes important things more important than price tags so that you can see things you can not see.


The flashlight has a role to have a positive influence on decision making of both the seller and the customer.


One example is Amazon andAirbnbIt is evaluation and feedback from customers as seen in services such as.


If you use a flashlight to make things invisible, you can find the right road that goes through the chaotic market.


However, if a lot of information comes from the user, the function of the flashlight may be diminished.


Even in such a case, if you use the pen, price tag, flashlight correctly in combination, you should be able to get on the market like eBay.


How you want to control the market, how much you want to use the customer's humanity, how to use the pen, price tag, flashlight will change according to the balance.


In the online marketplace where what you learned at a business school does not pass, it is very important to combine a pen, price tag, flashlight well, just by considering strategies and marketing plans that are not different from ordinary markets.