I went to Hanyu City where there is a local specialty department to check how the characters are being utilized

We gathered 450,000 visitors in 2013Yuru Character Semitic in HanyuHas been doneSaitama ken Hanyu (Honey) cityThen, in the city hall "Character Promotion Office"There is a department specialized in the local character called" God ". While local characters were paying attention, I tried visiting Hanyu City to explore how the characters are alive.

When arriving at Hanyu station on February 28, "Muzina and his friendsThere is an automatic vending machine wrapped, and it is appealing the existence of the character.


You can go to Hanyu Citizen Plaza with character promotion room on foot from Hanyu Station.


Arrived at Hanyu Citizen Plaza, children were in and out.


In the entranceSochi Olympics 2014He played an active part inYuzuru HanyuA message to the players is stuck.


Looking at the guide "Character Promotion OfficeIt was on the second floor.


When you go up to the second floor, a group photo of the event is pasted on the wall all over and it is impressive full mark.


On the entrance side of the character promotion room there was a picture of Hanyu characters.


In the room is like this kind of ordinary office.


And when I look at the god shelf, not only Hanyu City, but also various local characters are festivities.



On the wall there was a sign when celebrities came to Hanyu city, signs etc when we interacted with Muzina Munn.


Reading the materials, "There is nothing to appeal to Hanyu City, so when you think about something there," let's make character goods ", so young city officials gathered and thought of being born character" And that.


Four years after the character was born in 2003, two body of Mujinamon and Gumanchan were produced by the donation of local companies and citizens, and two more years later, the remaining five were also produced by donation It was.


Seven characters born under the cooperation of citizens, left from the left, Dr. Crayfishi, Iama-chan, Muzina, Ina gorgeous, Shirasagi lady, Funa starch. These characters will appear in events, school events, individual birthday parties and wedding ceremonies.


"Muzina Mon's Birthday Party"Event is held the next day so I gotta lick a thing first, when I visited" Are there any local gourmet etc? ", I got a guide book from thereKing of Wong TangWe are going to the store offering.


King of Wong TangI found a rising.


It is characterized by green wonton made with Moroheiya of Hanyu specialties.


The surface of Wonton is supposed to be pretty slippery, and if it is only lightly scooped up with mushrooms it will slide down. It is a chewy texture that made use of the sticky peculiar to Moroheiya.


When I headed for the hotel to stay, there was a stuffed toy of Muzina Muna at the front.


March 1,Aeon Mall HanyuThe "Muzina Mon's Birthday Party"Before the event, it is fully occupied and there are guests standing there.


On the back side of the audience seating there was a bulletin board decorated with greeting cards with a message of support from fans.


There are also message boards for celebrating Mujinamon becoming 11 years old in Heisei era, and people of the fans are writing a message.


The host is Mr. Shirakawa of the character promotion room. In this event, university students participating as a member of the Muzina cheering team, including the city promotion office, including the character promotion office, are staff members and are helping guide the characters and setting up the venue. All these are volunteer participation.


Kawakita Koaki It began with greeting of mayor Hanyu. There is only a specialized department at the city office and the passion for the character of the mayor is considerable.


From OsakaMike(Hoboraki-shi, Osaka prefecture) also participates and dances with Hanyu's children dance.


Yoichi(Otawara city, Tochigi prefecture) prepared a handmade message card to Muzina Munn.


Tsuyuki Yakisoban(Aomori Prefecture Kuroishi Yakisoba cheering team blast) ·Yukiki Jun-kun(Yabuki-cho, Nishishiragawa gun, Fukushima ken)Scorning(Sano City, Tochigi Prefecture)


Buddha(Fukaya city, Saitama Prefecture) ·Mute(Saitama Prefecture Saitama Aquarium)Mr. Goya(Fukuchiyama City, Kyoto Prefecture)


With all the members gatheredSakuma Hikiki"Let's play with Muzina"Song and dance began.


When dancing is over, it is a memorial photograph from the front.


Pause positively in each direction so that people on the left side and guests on the right side can take a picture.


There are people watching from the upper floor at this venue so I will also pose towards the top people.


Chibi Goya appeared, there was also a surprise event such as present of birthday song to Muzina Munn.


Time is also available to interact with the characters.


When the second stage began, the message board was filled with celebratory words and pictures by children.


Muzana who made a costume of Mr. Fuka and appeared Mukka chan.


again,"Let's play with MuzinaAs songs and dance starts like ... ...


Characters also remember the choreography and go around together.


At the end we greeted our guests "Muzina Mon's Birthday PartyIt is the end.


At this birthday party I was excited with the popularity of characters in other areas, such as Rin Saru. So, let's go to the events of the shopping district where only Hanyu characters participate, how it looks like at local events where only Hanyu City characters participate.


About 9:30 on March 23, the event was prepared at the street in front of Hanyu station.


In the nearby square, staff of the character promotion office gathers the students of Hanyu business high school where the character helps and is meeting.


The event starts at ten o'clock. Here again there was a greeting by mayor Hanyu.


Each character is accompanied by a student wearing two or three stuff wear, and is instructing the direction in which the person approaching the character exists.


Regardless of age and sex, I am enjoying the event together with the characters of Hanyu, approaching by approaching the names of characters going through and taking a commemorative photo.


Elementary school characters were also coming. Minami-chan of Hanyu Minami elementary school · Ken-chan of Hanyu North elementary school


Ina gorgeous riding mini SL.


King's noodlesMayor Hanyu looked over the tent ofKing's croquetteAs I was eating, I decided to wait until my hands are empty and ask the story.


As a reason for actively using characters, "The exchange with all people involved in the event is important, and the characters will be helpful to the residents of Hanyu city as a result of doing something together Is not it? "



For those who are participating as staff, such as students, "I would like you to feel that what is needed for Hanyu City, is expectedIt was that it was.



After hearing the story,King's noodlesI will try ordering. Moroheiya is kneaded in the noodles themselves, but the degree of slippage on the surface is suppressed more than wonton, making it easier to grasp. It is easy to eat because there is no habit of taste food.


Wandering around Hanyu's shops other than the event venue, "Confectionery shop"Loire"Muzina Men cookie is sold.


"There are many customers who come to the shop to buy Muzina Munk cookies and they sell well."


It is an indigenous motif "Ikumanju"That sells"Pine needleI will try to drop it.


Ikeamanu was wrapped one by one.


It is a red rice wrapped in steamed buns with sauce.


The collusion that was on the head of Iamaamchan was that this red rice and azuki.


All the characters that participated on this day are all Hanyu characters.


Staff who were nervous and awkward in the morning seemed to get used to it this afternoon.


Although it was not an event that a lot of customers gather for the character aim, I thought that there is a significance that the character exists as a bridge between generations with young people and adults.


In Hanyu City it is not a distant existence to see characters but it makes it familiar by actively using students and volunteers as staff, and if Hanyu citizen, someone you know is involved in the character It was an environment. In 2014, a new name "World Character Samsung in Hanyi"We are already preparing and we are planning to chase the state of activities until 22nd and 23rd November, so please look forward to it.

Next time on May 5, Mr. Goya who was participating in Muzina Mon's birthday party hosted "Local Character Large Set in FukuchiyamaStarted moving MuzinaKapal(Shiki city cultural sports promotion public corporation public interest foundation corporation) etc. It is said that the characters of the Kanto expedition, so we will report the situation.

◆ Continued
Fukuchiyama where the smile disappeared in a street explosion accident, the local characters started to aim for reconstruction - GIGAZINE