Graph the "cost per user" easily from the purchase price of Google, Microsoft, Facebook, Yahoo! etc. and the total number of users

ByOFFICIAL LEWEB PHOTOS

Acquiring another company's service in expanding business is an effective means. The larger the company is, the larger the amount required for acquisition becomes, but you can see at a glance which company is effectively acquiring the company, based on the purchase price and the total number of users "Cost per user"Is calculated and visualized graph is released.

Famous tech acquisitions, cost per user
https://public.brightside.io/v1/chart/ece4947eb29375535376ca212578cf78

Tech acquisitions, cost per user vs total users
https://public.brightside.io/v1/chart/321ef2c603e8d67080afcd92f48e1d69

Below is a graph obtained by calculating the cost per user by dividing the purchase amount of the acquired company and the total number of users. Blue is Yahoo !, gray is other, green is Google, yellow is color coded with Facebook.


By placing the cursor on the graph, details can be displayed. For example, "Photo sharing service"Flickr"From the top" Acquisition Date: March 1, 2005 "" Product / Service Name: Flickr "" Acquired Enterprises: Yahoo "" Published Acquisition Amount: $ 30 Million (about 3 Billion Yen) " Number of registered users: 270,000 "" Number of active users: N / A "" Total users: 270,000 people "" Cost per user: 111 dollars 11 cents (approximately 11 thousand yen) "" Number of employees: 6 people "Cost per employee: 5 million dollars (approximately 511.6 million yen)" "Number of users for one employee: 45,000 people" has become.


The highest user price is currentlyYahoo! GeocitiesOf the space provided by the website "Geocities". The amount bought is $ 3.57 billion (about 365.48 billion yen), which is paid nationwide, and the cost per user who was 4.3 million people is 830 dollars 23 cents (about 85,000 yen) It has become quite expensive shopping.


Now it is a video service that everyone knows "YouTube"On October 9, 2006 by Google at 1.65 billion dollars (about 169 billion yen)It has been acquiredDespite the nearly half of Geocities, the cost per 34 million people is about 48 dollars 53 cents (about 4960 yen). By foresight, we succeeded in buying futures.


Among the Google companies that acquired various companies, the most expensive user unit price has become the social work force search service "Aardvark"is. It was acquired for $ 50 million (about 5,188 million yen) on February 12, 2012, and the cost per user is 555 dollars 56 cents (about 56,870 yen) which is nearly ten times that of YouTube, The unit price has been raised because the total number of users was 90,000 people.


On February 19, 2014 Facebook gained 16 billion dollars (about 1 trillion 638 billion yen) in the messenger application "WhatsApp"Just acquiredHowever, the unit price of the user is low as 35 dollars 56 cents (about 3640 yen) compared with the purchase amount. Facebook stock price fell by 5%, but it seems to be a decision to influence future development.


Apparel mail order service bought by Amazon "ZapposThe purchase price was $ 928 million (about 95 billion yen). The cost per user of Zappos who had 4.5 million users is 206 dollars and 22 cents (about 21,000 yen).


Internet phone service experienced two acquisitions "SkypeWas $ 2.6 billion (about 267 billion yen) on September 1, 2005EBayIt has been acquired by. The total number of users is 54 million people, and the first user price is 48 dollars 15 cents (about 4925 yen) ....


Then in 2009 independent Skype agreed to buy again at Microsoft's $ 8.5 billion (about 8695.5 billion yen) in 2011. At this time, the number of users increased to nearly 10 times, reaching 578 million, but the unit price per user is 14 dollars and 71 cents (about 1504 yen), nearly one third. Microsoft successfully succeeded in acquiring a large number of Skype users efficiently.


Below is a cost comparison chart of user unit price and total user number created based on the same material. The line extending to the right represents the total number of users (unit: one million), and the upper line represents the unit price (unit: dollar) per user. The rounded point at the bottom of the figure represents the acquired company and the light blue color is Yahoo! and so on.


You can display the same detail as the first graph by hitting a cursor on a round point and you can see at a glance that Yahoo's Geocities projecting to the upper left is poor in cost performance.


In contrast, the most cost effective performance was acquired by Microsoft by Skype. It is located on the right side bypassing.


Most companies concentrate while the total number of users is less than 1 million and the user unit price is less than 200 dollars. In order to examine the market price when the acquisition is made, comparing details of this area seems to be able to figure out as a reference.


The area that was located at the bottom left in the densely populated area was the web album service "PicasaGoogle bought it for $ 5 million (about 511.5 million yen). The price per user who has 500,000 people is 10 dollars (about 1000 yen), and the difference with Microsoft who earned 578 million Skype users at about 14 dollars (about 1400 yen) is only 4 dollars 400 yen) and it turns out that Picasa users were considerably "bargain" from the viewpoint of Google.