"The brand image was hurt by Dyson's patent infringement lawsuit," Samsung filed damages for 1 billion yen

Samsung filed for damages of 10 billion won (about 1 billion yen) against British appliance manufacturer Dyson. The reason is that "because Samsung's brand image was hurt by filing a lawsuit in Dyson complaining to Samsung for patent infringement."

Samsung files $ 9.43 mil. Suit against Dyson
http://www.koreatimes.co.kr/www/news/tech/2014/02/133_151684.html

Dyson denounced as 'patent troll' by Samsung (Wired UK)
http://www.wired.co.uk/news/archive/2014-02/17/dyson-samsung-lawsuit

Samsung Electronics told Seoul Central District Court, which is a district court in Japan, 10 billion won (about 1 billion yen) due to "Dyson hindered its marketing activities by hurting the company's honor and credibility due to business interruption" ) For damages for damages. According to the complaint, Dyson repeatedly complained of infringement of patent infringement, and Samsung was tailored as "imitator" and the brand image was hurt.

Between Samsung and Dyson there have been conflicts in the court regarding patent infringement and in 2009 Dyson filed a complaint in Samsung's patent infringement in the UK court and damages of £ 590,000 (about 100 million yen) It is approved. In August 2013, Dyson will also introduce the Samsung cyclone vacuum cleaner "MOTIONSYNC"Is infringing a patent owned by Dyson is causing a lawsuit for the reason.

This is the Samsung "MOTIONSYNC"


In August 2013, the lawsuit was terminated by Dyson withdrawing the lawsuit as Samsung showed the existence of prior art. However, Samsung spokeswoman told the Korea Times that "Samsung's marketing activities are greatly affected by Dyson's unfounded lawsuits and can no longer endure," said the retaliatory It seems that we filed a lawsuit for damages.

Regarding Samsung's retaliatory action this time, some people say that Samsung boasting a company size of more than 100 times appeals Dyson is not good. In addition, Samsung side Dyson "Patent · Troll"Although it is expressed, it is obvious that the expression patent-troll is not similar to Dyson leading the market as a pioneer of cyclone vacuum cleaners. "The retaliatory action of this time Samsung seems to be a bully that dominates the sandbox in the park,"WIRED (UK)I am expressing.

In addition, Dyson's Max-Kontsu CEO is the home electronics trade fair held in Berlin, Germany in September 2013IFA"To Korean media," It's a fraudulent product (Samsung's MOTIONSYNC) "was a topic. Dyson has the largest share of the market as an automobile equipment makerBoschAnd rival home electronics manufacturerVaxEven if you opponent such as litigation without drawing a step, it is known for the strong will to protect its intellectual property rights. It is noteworthy how Dyson competes against Samsung 's damages suit.