When I looked at the water bottle in the vending machine Sony's walkman was submerged inside

Rather than making use of beautiful words and letters, you may be able to express the appeal of products by devising methods of display. Sony New Zealand is a waterproof WalkmanNWZ-W 273In the special package adopted for it, I succeeded in expressing its waterproof performance strongly.

W Series Sports Walkman® Media Player | NWZ-W 273 - Sony
http://discover.store.sony.com/sportswalkman/


Sony Waterproof mp3 Player Sold Inside Bottle of Water
http://thenextweb.com/shareables/2014/02/11/sony-sells-waterproof-mp3-player-inside-bottle-water/

It is the following CM movie that I expressed it with the performance that "it is perfectly comprehensive" that it can be used without problems with waterproof even in water.

Sony 'The Bottled Walkman' by DraftFCB via StopPress - YouTube


When jogging with daily workouts ......


Many people who enjoyed music with MP3 players and earphones when doing weight training.


However, from now on, a waterproof walkman "NWZ - W 273" which can enjoy music even at the time of swimming appeared.


In order to express its performance, Sony New Zealand decided to use a drink bending machine that is always present in sports clubs.


This, usually used product package ......


It is indispensable for sports, a bottle of mineral water is united.


In the water filled in the bottle, I sunk the Walkman with the Donbon as it is.


Fine bubbles clinging to the main body make you feel real.


I will really replenish the bottles among the vending machines that are in the sports club.


What is it, I thought to buy water and see the vending machines Walkman is soaked in water.


Even after getting into too much a situation, it is an indecent expression, but succeeding to leave a strong impact anyhow.


It is unknown whether similar things will be done even in Japanese vending machines.