What is the effect of "shopping therapy" that makes you happy when you shop?

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When it fell down, it came out to the city carelessly and got scattered inadvertently, there are times when it can be caught in self-responsibility as "I waste your money ... ...", so-called "shopping therapy" is effective as a means to ease sadness A survey result that there is,University of MichiganThe research team of the company announced.

(PDF)Microsoft Word - Retail Therapy - 1208_Rick.pdf
http://deepblue.lib.umich.edu/bitstream/handle/2027.42/100258/1208_Rick.pdf

In the consuming society, the display in the city shops is changed immediately, it is a mechanism to fight people's lust, and sometimes it is regarded as a problem. However, according to researchers, sadness is related to the feeling that can control the environment in which they are placed, and by shopping, people can feel that they are controlling their situations about.

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In the research, three experiments were conducted to investigate whether "Shopping brings people back to the sense of control to eliminate sorrow". One of the experiments was divided into two groups of those who actually choose items to purchase and those who do window shopping, showing 12 items, and the latter feels that they get a sense of control 2 %, Whereas 79% of the former had a feeling of control while selecting products. In other words, the difference was about 40 times. It also became clear that the former did not feel sadness three times as much as the latter.

In the past research, "people who shop will be positive feeling when imagining the latest purchase" or "Just by encountering a promotional campaign, consumers show similar reactions to sexually excited when seeing pornographyIt turned out to be called. Also, research results have been announced that shopping more difficult to experience after shopping than just before spending.

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The researchers have said that "our research shows that shopping regains control feeling and sadness is reduced by our research" and "Does shopping benefit more than distraction?" "Time passes I do not clarify the point of saying "Do you feel sustained?"

However, "shopping therapy" caused by suffering has been considered to be a dark side of consumer behavior, and it has been told that it is just a waste of money, but these ideas are too negative, Actually it seems that the effect of "shopping for sorrow healing" is certain.

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