The details of Twitter's unknown actual situation are released on the net for IPO, the cumulative deficit more than 40 billion yen, the number of users etc.

Twitter applies for listing procedures to the Securities and Exchange CommissionI finally submitted form S - 1 which is the registration notice required for the initial public offering (IPO), and the sentence is released.

Form S-1
http://www.sec.gov/Archives/edgar/data/1418091/000119312513390321/d564001ds1.htm

According to Form S - 1 submitted by Twitter, we are seeking to raise about 1 billion dollars (about 98.5 billion yen) by initial public offering. The ticker symbol is simply "TWTR", the listing place is now unknown.

In this form S - 1, the number of users of Twitter is also written in detail. According to this, the number of monthly active users is over 200 million, and the number of tweets that are tweets per day exceeds 500 million.


In addition, the graph showing the trends in the number of monthly active users is about 151 million people in June 2012 compared with about 151 million people, compared to about 218 million people in the year to June in 2013 . Of the active users, 75% are mobile device users using smartphones and tablets, and 65% of advertising fee, one of the revenue sources, is covered by these mobile users. .


This is a graph of the monthly PV transition of the timeline.


And the performance which had become a mystery until now also became clear. According to this, Twitter's revenue was about 28.28 million dollars (about 2.7 billion yen) in 2010, but it is about 163.1 million dollars (about 10.3 billion yen) in 2011, about 31693 We are expanding sales rapidly as much as $ 10,000 (about 30.8 billion yen). In addition, sales in the first half of 2013 have already reached approximately 253.64 million dollars (approximately 24.7 billion yen), and it is expected that it will greatly exceed sales in 2012. However, losses of tens of millions of dollars each year are posted, and losses of about 79.4 million dollars (about 7.7 billion yen) are issued in 2012, and the cumulative deficit so far is about 418.55 million dollars ( About 40.7 billion yen).


Supporting sales of Twitter is still advertising revenue, accounting for 87% of total sales, but advertising revenue has become a majority of sales is a very recent incident. The advertisement revenue was about 7.32 million dollars (about 700 million yen) in 2010, but this is about 269.42 million dollars (about 26.2 billion yen) in 2012 and it is said that it has grown to about 37 times or more I feel a terrible thing.


Twitter's ad revenue isPromo tweets·Promotional trend·Promo accountThe following graph shows the transition of the advertisement service start time and the number of monthly active users.


As for the scale of IPO of Silicon Valley related companies, it seems to be the size since Facebook in 2012, but it is ... ....