Before the introduction of the new iPhone, it is said that it is being shipped to various parts of the world Unknown story about Apple's logistics

IPhone 5s and 5c were announced at Apple recital meeting of the 10th the other day, further handling by NTT docomo was decided,A queue is already in the Apple storeThe excitement is increasing in front of the release date of the new iPhone on 20th and so on. Millions of iPhones produced at factories in China are transported to various places around the world, but Bloomberg.com has released some secrets of the transport system

The IPhone's Secret Flights From China to Your Local Apple Store - Bloomberg
http://www.bloomberg.com/news/2013-09-11/the-iphone-s-secret-flights-from-china-to-your-local-apple-store.html

Apple CEOTim CookHas announced a new iPhone the other day, preparation for shipping millions of new iPhones to dealers all over the world is steadily progressing steadily. Under strict security, the new iPhone will be shipped from a manufacturing factory as a container, and a journey to the world will begin. Containers are shipped with prearranged freight air shipping, but some say that even Russian military transport aircraft are included. After that iPhone is distributed to stores around the world according to demand, but Apple strictly prohibits outsiders concerned with transportation. This transportation system was built under the cook who became the CEO of Steve Jobs and it was operated before 2011 when Jobs leaves the world.

Continuous supply of iPhone from factory to customer, California StateCupertinoIt is very important for Apple's headquarters in Because the iPhone is the flagship product to kill half of Apple 's profit, Apple will rely on the iPhone for the majority of sales after releasing the iPhone. In fact, there was a track record of selling 5 million units on the weekend when the iPhone 5 was launched last year, bringing great profit to Apple right after its release.

ByLemagit

"It is similar to movie premiere (premiere), the iPhone is shipped all over the world properly and needs to arrive,Transportation Marketing & amp; Communications AssociationChairman ofFedExExecutive Richard Metzler and the presidents of other transport companies. This year's transportation is expected to be more sophisticated as iPhone 5c with five different colors also joins. Since Apple's release of this iPhoneBegan trading with NTT DoCoMoAnd thenChina MobileBut it is said that the launch of the iPhone is coming soon, and because contracts with these new carriers will raise the iPhone user by the number of 100 million units, mistake in transport means Apple's declining profit.

Apple spokesman Steve Dowling declined comment on the transport of the iPhone. Today, Michael Seifert, a former veteran employee of Amazon who joined Apple in 2010, is responsible for the transportation system to Apple's world. He is Apple 's senior vice president overseeing the transportation situation of Apple to all over the worldJeff WilliamsI will report it to you. A person familiar with the situation testifies "The preparation of the transportation system of iPhone will be done several months before the launch". "When transporting the iPhone, first adjust the trucks and planes to be moved from the assembly factory in China, then predict how much the iPhone will be sold worldwide by sales, marketing, operations and finance teams. The evaluation of the iPhone was very important, "officials testify. A bad example that caused a mistake in logistics is Microsoft's "Surface"is. Microsoft has lowered the $ 900 million stock price due to the inventory of this terminal. From such a bitter experience, Microsoft is currently head-hunting employees of Nokia with hardware logistics know-how.


ByTakeshi

Also, "Meslar says," Software is special in products sold to the world, and different hardware and logistics systems require different know-how. "

"Once the sales plan is decided, millions of iPhones will be manufactured.While the hardware is produced in China, the Apple software team in the US develops iOS on the iPhone.When the software is completed Apple 's former manager commented on the condition that it is installed on iPhone "on condition of anonymity. "IPhone has been sent to distribution centers around the world including Australia, China, the Czech Republic, Japan, Singapore, the United Kingdom and the United States before Apple's new model announcement," one of the officials testified. "Mainly FedExBoeing 777We are transporting the iPhone in China and can be transported from China to the logistics center in Memphis, Tennessee by 15 hours flight, "Satish Jindel, SJ consulting representative, commented. The Boeing 777 can carry 450 thousand iPhones at a stroke and it takes about 1.5 times the normal transportation cost and about 242,000 dollars (about 24 million yen) as it charters the plane to carry it all together at once He said that. "Apple has traditionally delivered products in a different way than usual, and the iPod was being transported by the old Russian air transport company before the latest model was released" A detailed human comments.

ByMichal Sosinski

"Even if expensive and light iPhones are transported by expensive airplanes without shipping like ships like ever home appliances, Apple can benefit greatly, like a printer, it costs about 100 dollars Although it does not become a business when carrying home appliances by plane by plane, this transport method is suitable for iPhone.It's transport operation · Although the ability to distribute the carrying ability of new products widely and effectively is said to be wonderful Rather, Apple has a big advantage in the field of logistics like this, "said Mike Fawks of the previous HP executive. "As soon as the launch of the iPhone is started, we need to calculate customer needs such as specific color, terminal data capacity, design," says industry officials.

In the 1980s and 1990sAir JordanAnd Air Max and other sneakers hit a big hit, popularity overheated so that a murder or injury incidents occurred in the United States · Japan etc, but at the time of this boom NIKE exquisitely controls demand and supply, makes a big profit While it is said that it has concluded a large sponsorship agreement with big sports athletes and teams, has established a brand image to establish a worldwide position. For multinational companies global sales strategies and brand image are very important things, so it is very worrisome what kind of sales plan Apple makes.

ByIncase