10 ideas to save a bookstore from the threat of e-books

ByDaniel Go

Operate the largest bookstore chain in the United StatesBarnes & amp; NobleAt the end of JuneNOOK Withdraw from tablet manufacturing businessWe announced to do, but since further entering JulyResignation of CEO William LynchAlso announced. For book stores in this wayE-books are becoming a cumbersome partnerAccording to the Codex Group's survey, 97% of the people who read e-books still know that they still read books of printed matter. In such a circumstance, The American Conservative says "Barnes & amp; Noble" as the 10 ideas necessary to survive in the future10 Ways to Save Barnes & Noble"Is released to the public.

10 Ways to Save Barnes & amp; Noble | The American Conservative
http://www.theamericanconservative.com/10-ways-to-save-barnes-noble/

◆ 01: That should be just a bookstore
The first point is simple and straightforward, rather than trying to change the form of a bookstore along with the appearance of e-books and changes in marketplace, it should be emphasized by fundamental "being a bookstore" .

ByMorBCN

◆ 02: Become "secret information source"
Secondly, by putting more desks than book shelves, we realized that "we can easily see books and can collect information gotten from books", people who came to the bookstore found new discoveries from books Idea to create opportunities to be able to do.

ByKelly Bailey

◆ 03: Hire cheerful and familiar geeks
The next idea is to hire someone with a clear intention to want to be a bookstore, not a person not excited about the books they sell.

ByJenn

◆ 04: Make the environment people want to visit
The fourth idea is to make a place where you can do something for yourself as you choose books by type and author of books.

BySarah Ross

◆ 05: Make bookstores showrooms
Idea to create "new discovery and atmosphere value" rather than traditional bookstore model as if books are in warehouse. For example, more people will go to a bookstore if they release it to the consumer for every period of time, such as hanging in the bookstore, browsing from the shelf, eating sweets and using Wi-Fi It is said that it will become like.

ByHarry_nl

◆ 06: Becoming a small mall
The sixth idea is to make content that can attract customers by making booths for each kind of books in the bookstore, giving each booth to experts, etc.

ByRoberto Verzo

◆ 07: Reduce the image of the store
The seventh is an idea of ​​making a franchise community, not too conscious of big business. By franchising, the owner of the store will acquire the name of the book store named after each area, you will acquire the brand power of having the purchasing power and the nationwide chain store closely attached to the area.

ByMay

◆ 08: Profit from customers
If you have advantages, you can attract regular customers to bookstores. For example, if you buy a large number of books there is a discount, or if you do not have that book when you tried to buy a book, I will give you another alternative.

ByNajeebkhan 2009

◆ 09: Following the advanced Starbucks
You · Got · MailIf we do not want to crush a small bookstore like that, we will not mandate to chain our branded trademark marksStarbucks branding strategyPlease try to imitate it.

ByRoberto Ventre

◆ 10: Smell like chocolate
People who search for books while sniffing chocolate smells say "Watch the book carefully twice than usual, then ask the clerk a book nearly three times as normal"Research has revealed that it is. According to this study, the relaxing fragrance like chocolate seems to have the effect of lowering the heart rate of people who came to the bookstore, relaxing it, and making it feel like buying books without thinking too deeply. Also, if chocolate is not good, even if you use the fragrance of lavender OK.

ByJonathan Reyes

These ideas areThe New YorkerYaWSJ.com,Bloomberg,Flavorwire,Harvard Business Review,Washington Post,Bloomberg Businessweek,TIME.comIt is a collection of ideas suggested from multiple media such as people who love bookstores so much that Barnes & amp; Noble is caught as an e-book and fears that printed books will disappear from the nearby ,about it.