A variety of advertisement expressions of the world's largest camera event "Photokina" that has been devised to stimulate inspiration

From the mysterious white giant to the aerial swing to the Galaxy tricycle, the world's largest camera event "PhotokinaI gathered advertisements and exhibition booth performances, posters etc. I saw at the exhibition booth.

A long established Japanese manufacturer Nikon posted a huge advertisement on the main entrance of the venue.


Stair jack. "I AM ○ ○" seems to be the company's communication word this time "I AM BREAKING THE RUELES" (I break rules) "from I AM 1 ... 2 ... 3 ... GO! ", Various dialogues are written.


Furthermore, a huge blower is installed above the stairs.


You can take a commemorative photo by standing where the wind is sent.


It is a professional photographer who is in charge of photography.



And the completed picture will be marked "I AM" and it will be displayed on a huge display above the entrance.


Also displayed inside the hall are heart-shaped displays that post photos taken by visitors.


Even when the fans of the rival manufacturer's cameras and the dudes are reflected.


In addition, Nikon distributes paper bags at the venue and parts of possession are designed like straps attached to each camera.


The venue of Photokina is so vast as to use the shuttle bus to move between the hall and the hall, so a free three-wheeled taxi resides.


Looking carefully, it says "SAMSUNG", which means that this is part of advertisement as well.


At the Samsung booth there is a corner where you can draw a portrait using the company's tablet.


I made caricatures one after another in 10 minutes in front of visitors.



A picture like this is displayed on the display.


The person who is drawn is like this.


At Sony's booth there are people who perform aerial swings and acrobatics, you can shoot freely and check the performance of the camera.



Photokina in the venue The Advertisement itself is a huge globe.


Besides the continents in the map are made of photographs, all the floors are filled with photographs.


The signboard of Panasonic "GH 3".


In Japan it is rare to see Samsung's camera products, but at the venue of Photokina the advertisement has a big presence.


The poster of Sony 's Wi - Fi - equipped mirrorless camera "NEX - 5R" looks something like this.


A white giant appears in front of the sightseeing spot "Cologne Cathedral" near the venue.


I am walking around with the Nosonoso in the crowd.



Height about two to three times as large as adult male.


There is an Olympus logo at the chest and a camera seen as "PEN" is being lowered from the neck.


Looking back is like this.



BGM is a live performance, and a man holding an instrument with a speaker pulled as follows is in charge.



Pictures are also on one side of the floor of the square in front of the station.


Interesting people stopping their feet to see photos.


One side of the feet is a photo


As you approach, you can see that a square photo is stuck on it.