A movie that reported detailed shooting procedures of merchandise photographs far from McDonald 's real thing

In response to a question from the customer saying "Why are product pictures and hamburgers coming out from shops so different in appearance?", We will report in detail how McDonald actually shoots product pictures A movie called YouTube has published a movie.

Behind the scenes at a mcdonalds's photo shoot - YouTube


Hope Bagozzi, who is in charge of marketing at McDonald's Canada.


In McDonald's and Canada there is a project called "Our food. Your questions." That answers questions from customers,Why is McDonald 's food different from what you see on the advertisement as seen by advertisement?A question saying "It was posted.


Mr. Bagozzi went to the shop to answer this question.


Purchase Quarter Pounder · Cheese at the store.


It is a bigger burger than cheeseburger.


I brought this burger and I left the shop later.


The place where I headed by car ......


Watt InternationalA photography studio called.


It is food stylist Noah that takes care of me.


And Neil, a photographer.


First I hand over the burger and have it taken.


Set it ......


Photographs taken are kore. I feel like a burger that I usually bought at a shop.


Of course it is not good compared to product photos. That's why professional work starts from here.


How to bake Patty is to bake the surroundings carefully.


I will put on your tightly grilled eyes.


Pickles check one at a time


Mustard prepared too


Mountain of Buns


We will shape quarter-pounder cheese. By the way, the cheese is plain at this point.


Check balance on placing pickles


We will continue making adjustments in detail


I also stick to how to place cheese


Perfection degree is 70%


It seems to paint with something like brush


Put on the upper buns, the shape is completed.


Warm up the cheese with a dryer and melt it


It looks like oil painted on the surface so that it looks better.


Detailed check of cheese appearance etc.


Ketchup is injected at the target aimed at the syringe


Check your appearance, OK with this


The picture which this finally became OK, looks completely different from the first.


Then ...


An image specialist, Stuart's turn.


I will correct the photo


The one on the left was taken first, the one on the right finally OK.


Add more hands to this OK picture. Kore is erasing the fine holes of the buns.


Also distorted contour of cheese


Or arrange the color and complete it as a product photo. The one shot of the burger that I bought left, the one shot the burger that I made for the shoot to the right, and further modified it. No longer another thing ....