Eye-Fi and NTT DoCoMo make business alliances, assuming fusion of cloud services as well

"Eye-Fi card"We have agreed to collaborate with NTT DoCoMo and Eye-Fi Inc. that has released a business tie-up. Eye-Fi is an automatic storage service for uploading photographs and videos taken, and docomo owns a personal cloud service and aims to blend these services.

Press release: NTT Docomo and US Eye-Fi agree on business alliance | Notice | NTT DoCoMo


"Eye-Fi" is an SD card with built-in Wi-Fi (wireless LAN communication) function. When you use this to take pictures with a digital camera, you can bother to connect your camera and PC with a cable, plug in and unplug the SD card Even without it, it is possible to copy photographed photos to PC or upload them to online storage service.

At NTT DoCoMo, as a service for photos and videos, "Letters of photograph service"We decided to partner with Eye-Fi as it is a field that is expected to further expand in the future.

First of all, we started cooperating with Eye-Fi's automatic storage service and DoCoMo letter photo service from around March 2012.

Subsequently, around April 2012, we now release Eye-Fi cards that require initial settings on PCs so that even smartphones can initialize them. We are planning to deal with docomo sales channels as well.

This allows you to immediately transfer pictures and videos taken with a digital camera to a smartphone or tablet, save the captured photos in storage and see them from PCs, tablets, smartphones or photo panels, and Eye-Fi cards You can automatically upload photos taken with SNS to SNS.

By the way, as an SDHC card equipped with a Wi-Fi function as well, in 2011 Toshiba "FlashAirIt was scheduled to be released in February 2012, just announced yesterdayRelease postponement releasedIt is being done. Eye-Fi has announced that it is a patent infringement to this Toshiba's FlashAir, but according to Toshiba this deferment is due to delays in preparations for sale and will be released on March 10 I will.


It is quite a dizzying situation that Eye - Fi partnered with DoCoMo the next day Toshiba postponed the release of FlashAir.