When you order a cola in Peru, a golden cola comes out

Boasting an overwhelming share in the whole world, Coke's royal road Coca-Cola, Pepsi Cola. However, there are countries where they are second-handed. South America Peru. In his place where golden civilization flourished, Inca Cola "golden cola" was fulfilling the unity of the people.

Hello.World newspaperIt is Matsuzaki Atsushi of. I am in Peru around the world, currently in Lima, the capital city of Peru. I bid farewell to Panama in Central America and flew at a stretch by plane. The trip of South America will begin from now.

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Lima's Old Town is designated as a World Heritage Site


Spain colonial period majestic colonial architecture stands


Black McDonald's. Signs for most shops are unified in black in consideration of the scenery in the old city


A new sanctuary has changed quite sophisticated atmosphere


It is not amusing to be in this fashion building something in Shibuya


A city that is famous like a bus that runs around in such a sophisticated city running out of town is Lima


A park like a lover's cape in Japan. The stimulating image is pretty quiet in the center


At the restaurant that first entered Peru. When I open the menu with "What to try," there is a spectacle of surprise. At the drink,INCA KOLAWhat is to come before Coca - Cola. "Oh yes, Peru is a country of that Inca Cola," I realized at this time.

About 410 yen of plastic bottle is about 50 yen


Inka Cola is a carbonated drink that is widely drunk in Peru. Because it is sold in imported supermarket etc in Japan, is not there some people who know it?

A spectacle of even more surprise when going out to the city ... ....

Inca Cola displayed in supermarket. The sales area is almost the same as Coca Cola.


Case of Inca Cola stacked in restaurant


Incora also in the signboard of the restaurant



McDonald's display also Incasa


The box that carries out traffic control is also Inca


Inca Cola for cash register waiting at supermarket


Even for a kiosk you see in the city ......


Inca Cola


Aside from the young man who snoozes at the park, Inca Cola


And Peru is a country where Inca Cola is mad. Although it is a bit old data, the domestic share of Inca Cola is 37% (Coca Cola 24%, Pepsi 5%) (2001 DATUM survey). Coca-Cola Company also seemed to have caught the presence of Inca Cola. In 1999, Coca-Cola Company signed a joint venture agreement to invest 300 million dollars in Lindley Company, the manufacturer. As a result, both companies integrated the beverage manufacturing business in Peru, Coca-Cola Company acquired the manufacturing and sales rights of Inca Cola outside of Peru (quoted from Wikipedia). This can be said to be Coca-Cola 's de facto defeat declaration.

Also, the story that there was Inca Cola in the placement in the case of occupying the Japanese ambassador's residence in Peru in 1996 tells its presence.

In such Peru, when I ordered a cola at a restaurant, I actually tried doing it because I heard the story that Inca Cola will come out. In the first place in Latin America there is a custom of drinking carbonated drinks when eating, which was inca in Colombia in Peru. In the restaurant you can see the scene surrounding the Inca Cola at most tables and eating.

I will go to the cafeteria in the city. I will just say "Coke".


Oh, naturally Inca Coke came out.


I will pour you


It is a splendidly beautiful yellow of the golden Inca civilization. The color seems to come out of herbal medicinal herbs.


If you try flash, it is invisible to gold


Extreme It is not a cola for the time being. Is it close to Ramune? Melon flavor flavors. Carbonic acid weakens, personally quite likes.


There is also Inca Cola zero


A variety of golden cola is sold to Peru besides Inca Cola, so-called "Golden Cola War" has broken out. There were 5 types just to confirm.

Brand oro


Brand called viva


TRIPLE KOLA brand. Pepsi sells it


I will introduce it because it is too yellow. Red cola.


Since it's a big deal, I decided to go and say, "Please serve the food that best meets Inca Coke," it came out like this.

Grilled banana fried egg rice


It seems to be a classic dish in Peru. Sweet baked banana and rice cooked desperately ...... The sweetness of Inca Cola makes a hit.


I have been asking the Peru people that "Why so much Inca Cola?", But everyone said that they did not think that "Why are you asking such a thing?" There seems to be various opinions such as advertising strategy appealing to patriotism, because there are familiar medicinal herbs in Peru, and everyone seems to say, "Because I like the taste" that such answers are the best in the truth I feel close.

Inka Cola mail order (Rakuten)
* It is also possible to purchase at import supermarket etc

(Sentence / picture: World Newspaper / Atsushi Matsuzaki
http://sekaishinbun.blog89.fc2.com/)