Summary of the Apple event 'Let's talk iPhone.' where the 'iPhone 4S' and other products were announced
Apple's official event, '
By reading from top to bottom, you can virtually experience the presentation.
Presentation begins
Two new Apple stores opened in Hong Kong and Shanghai last week.
The first weekend saw a record 100,000 visitors.
A video showing what the day was like
Excited Apple Store staff
All the staff
This brings the number of Apple stores to 357.
In total, we have put down roots in 11 countries.
More about the recent updates
First, OS X Lion
It is so complete that
Already downloaded 6 million times
80% growth since last release
While it took 20 weeks for the number of users choosing Windows 7 to reach 10% of all users, it took just two weeks for the number of users choosing OS X Lion to reach that same 10%.
Wired magazine's
In fact, it has become number one in sales of notebook and desktop PCs in the United States.
The annual growth rate for PCs is 4%, while Macs are growing at 23%.
Let's trace the growth of the PC industry over the last five years.
Currently, there are 58 million computers with Macs pre-installed, and this number is expected to reach 60 million by the end of 2011.
In the US, Apple had a 23% market share in August 2011.
Next, let's look at the combination of iTunes and iPod.
The iPod was launched in 2001.
2011 will mark the 10th anniversary.
The iPod is now the number one music player.
US portable music player market share reaches 78% in August 2011
Cumulative iPod sales will soon reach 300 million
A whopping 45 million iPods were sold between July 2010 and June 2011. That's a huge number considering it took Sony 30 years to sell just 220,000 Walkman cassette players.
And half of those people are new to iPod.
Now let's turn our attention to iTunes.
iTunes began selling music downloads in 2003.
The company now handles 20 million songs, 20 times its original size.
It is also the number one music store.
The number of songs downloaded to date is 16 billion.
Let's look at the iPhone next.
Currently ranked #1 in smartphones
The overall smartphone market grew 74% year-on-year, with iPhones growing an astounding 125%.
Among
The iPhone is also number one in customer satisfaction.
Looking at the percentage of users who answered 'very satisfied' in a mobile phone satisfaction survey, as of June 2011, 70% of iPhone users were very satisfied.
The iPhone has a 5% share of the global mobile phone market.
Next, let's look at Apple's youngest product, the iPad.
This way it can be used by the whole family
It is also used in school education.
It's also useful for piloting an airplane, as a thick airplane flight manual and maps can fit on an iPad.
It is also convenient for doctors in hospitals, as medical records and various medical information can be stored on the iPad, allowing you to quickly access data anytime, anywhere, and you can carry it around with you.
It's also useful for meetings
92% of Fortune 500 companies use iPads
Number one in the tablet market
In the second quarter of 2011, the iPad held 74% of the US tablet market share.
This is the current iOS family
There are 250 million iOS devices
Now let's move on to the next topic, iOS 5.
Substitution
As of July 2011, iOS was installed on 43% of mobile phones in the United States.
When it comes to mobile browser usage, iOS accounts for 61%
In addition, there are about 500,000 apps on the App Store.
Of these, there are 140,000 iPad apps.
Apple is also number one in mobile app stores
A whopping 18 billion apps have been downloaded from the AppStore
It's downloaded 1 billion times a month.
Apple is paying out $3 billion to developers
And a new friend will be added to the official app
This is it, 'Cards.'
It looks like this
It's an app for making greeting cards.
The finished card looks like this:
100% cotton material
Create a variety of cards
This is what it will look like when it is mailed
You can also be notified by push notification.
Shipping within the US is $2.99 (approximately 230 yen) per email.
If shipping to other countries, the cost will be 1 copy (approximately 383 yen)
Available from October 12th
Now, let's talk about iOS 5.
There are nearly 200 new features
I will explain 10 of the most representative ones.
Notification Center
You can swipe down from the top of the screen at any time to view the latest information in one place, including incoming text messages, reminders, friend requests, and weather.
The top of the screen will rotate to notify you while you play the game.
When you receive a call or email, it looks like this, and you can reply by touching and swiping.
Next is the messaging feature 'iMessage'
A new messaging service for iOS users
Works on all iPhones, iPads, and iPod touches
You can send anything, be it a photo or a message.
You can also tell when the other person is typing away to reply.
Push notifications are available for all devices, and communication is encrypted.
Next is the reminder function
Make a to-do list and check things off as you complete them.
You can also add deadlines and location information.
It is also possible to list them
Next up: Twitter
Once you sign in to 'Settings,' you won't have to go through the trouble of setting it up for each other app.
Once you take a photo, you can tweet it right away to share with everyone.
You can also tweet from the Safari browser
You can tweet while watching YouTube
Map information can also be tweeted as is
Next up is 'Newsstand'
It features a 'subscription' function
For example, instead of buying magazines such as The New Yorker one by one, you can subscribe to a magazine or newspaper.
Another feature of this newsstand is that you can manage all your subscriptions in one place.
What's more, downloads happen automatically and silently in the background.
Next is the 'camera' function
This is significantly strengthened
The camera application can now be accessed from the lock screen
This button is the camera start button
Press the volume up button to take a picture.
You can also display grid lines when shooting to make composing easier.
You can also zoom by pinching
AE/AF lock can also be done by touch
Editing photos is easy
Pinch to crop
Touch to remove red eye
Automatic color correction with one touch
Next is 'Game Center'
Game Center accounts reach 67 million
You can now publish photos on your profile
Achievement points
Suggest friends based on the games you've played and players you already know
Recommended games display function
Next is 'Safari'
Reader function that allows you to focus on reading articles without ads or unnecessary content
Reading list feature that lets you save a list of articles to read later
This is how it is saved
Saved lists can be read on other devices
There is also a tab function.
Next is 'email'
New text formatting options include bold, italics, underline, etc.
You can also drag to rearrange names in the To field, and add or replace names in the CC or BCC fields.
You can also search the full text of all messages.
You can now view your received emails at any time by simply swiping
Next is the 'PC Free' feature
Until now, when I bought it, it would not work until I connected it to a computer, and it would stop on a screen like this.
But from now on, it will be like this, no need to connect to a computer
Immediately after purchasing, this screen will appear.
Free iOS software updates can be downloaded directly to your device over Wi-Fi
These are the 10
iOS 5 is available for iPhone 4, iPhone 3GS, iPad 2, iPad, iPod touch (4th generation), and iPod touch (3rd generation).
There is no upgrade fee
Available from October 12th
applause
Substitution
Next, let's talk about iCloud.
The way iCloud works is simple. Let's say you have an iPhone, an iPad, and a Mac. When you take a photo on your iPhone, it is automatically saved to iCloud.
The photo data is automatically synced and stored on your iPad and Mac via iCloud.
It works fine
Free
The new iTunes service uses this iCloud mechanism.
This function allows you to easily sync and listen to the same songs on each device.
For example, you can purchase music on your iPad.
Then you can listen on your iPhone too.
You can listen on your Mac too
The reason why this is possible is because all purchased music is stored on iCloud.
Click here to see a list of all the songs you've purchased.
Your purchased music is stored on iCloud.
Your purchased TV shows are also saved.
Since the file size of purchased music data is quite large, when you want to listen to it, you can tap it to download it from iCloud.
Purchased content can also be viewed on
Next up is Photo Stream
For example, take a photo with your iPhone.
The photo you just took will then be automatically transferred and synced to your iPad's 'Photo Stream' via iCloud.
This makes it viewable on an iPad.
You can view it immediately by doing the same on Mac
You can also sync and view it on Apple TV.
Next are various document files, which can also be synced with iCloud.
For example, this document I'm looking at on my iPad
You can also watch it on your iPhone
This iCloud automatic syncing feature is also available to app developers
Also, 'Pages' included in Apple's iWork
'Numbers'
'Keynote' has iCloud built in as a function from the beginning, so you can sync immediately.
iOS updates that enable iCloud features are free
iCloud will be available from October 12th
In addition, iCloud can also store app settings and data for purchased apps.
You can also store e-books
You can also save the settings and data of each device (camera roll, messages, device settings, ringtones, etc.). This means that even if your iPhone breaks and you need to buy a new one, you can easily move your data back to the new iPhone using iCloud. Just turn on your new iPhone and enter your Apple ID and password to complete the process.
Contacts can also be synced
You can also sync your calendars
With a free email account in iCloud, your email will always be up to date on all your devices.
The '
You can see on a map where each of your devices is located.
'
Example of sharing and finding where your child is
You can share your location with your friends or for a set period of time.
Find friends
When you need privacy, you can turn off the switch to prevent your location from being revealed, and you can use parental controls to manage how your kids use Find My Friends.
iCloud is free to use
It will be available as a feature in iOS 5.
Also available for OS X Lion
You can store unlimited amounts of purchased music, TV shows, apps, and e-books on iCloud.
Emails, various document files, and backup data are free up to 5GB
This storage capacity can be upgraded.
Next up is iTunes Match
This is a service that allows you to handle music you have previously purchased in the same way as music data purchased via iTunes.
There are currently 20 million songs on iTunes
When you turn on iTunes Match, it scans the music you own (such as music ripped and converted from CDs) and compares it with the music on the iTunes Store.
If you have songs on the iTunes Store, the songs on the iTunes Store (256kbps, AAC, DRM-free) will be synced with iCloud. Songs that are not on the iTunes Store will be uploaded to iCloud and streamed so that they can be played.
This service is a paid service that costs $24.99 (about 1,900 yen) per year.
These are the features of iCloud
iCloud itself will be available from October 12th, and iTunes Match is scheduled to launch in the US around the end of October this year.
That's why we switched
Next, let's look at the various iPod families.
Let's start with the iPod nano
Operation has become easier
The iPod nano has a built-in accelerometer that automatically sends data to the Nike site.
It can record the number of steps, distance, pace and time walked.
Also, because of its appearance, many accessories were made to turn the iPod nano into a wristwatch.
In response to this, 16 new types of watches have been added
A fairly classic watch
There's also something that looks like
A lot of complicated chronometers
It seems like it might actually happen.
Mickey Mouse
There is also Minnie Mouse (you can see the whole range on
In Japanese yen,
Next up: the iPod touch
Basic Function Description
Actually the number one portable gaming device
In addition, iOS 5 will be installed here.
You can also use iMessage
You can also use the game center
iCloud is also available
In Japanese yen,
Here's the whole series
And finally, the iPhone 4S
Feature 1
Equipped with Apple-designed A5 processor
Dual Core
CPU speed is twice as fast as before
Graphics function is also dual core
Drawing speed is 7 times faster
The best place to experience this power is in games.
So,
This scene makes maximum use of the graphics capabilities, including insects and birds flying in the sky, cherry blossom petals falling from the sky, the surface of the water, and koi fish swimming in it.
Demo End
Summary of A5 processor,
Battery life has also been improved
Talk time is 8 hours on 3G, 14 hours on 2G, 6 hours on 3G browsing, 9 hours on Wi-Fi browsing, 10 hours for video playback only, and 40 hours for music playback only.
Second feature
Enhanced communication capabilities
Adopting a mechanism that can effectively utilize two antennas
This is the antenna
The result is twice the download speed
The download speed on the iPhone 4 was 7.2Mbps, but on the iPhone 4S it was 14.4Mbps.
In addition, until now, communication standards were divided like this
However, from the iPhone 4S onwards, this one device can support all communication standards.
Third feature
Camera improvements
When we look at data on popular and commonly used cameras on Flickr, the iPhone is number one
Therefore, we have improved the shooting function to the same level as a digital camera.
Equipped with an 8 megapixel sensor
3264×2448
The number of pixels is said to be 60 percent more than the iPhone 4 camera.
Additionally, the next-generation back-illuminated sensor is designed to provide greater light sensitivity and shorter exposure times.
73% brighter than before
Shutter speed is also 33% faster
Advanced hybrid infrared filter prevents image-degrading infrared rays from passing through the lens
The result is more accurate and more consistent color reproduction.
Five-layer lens group
A custom lens made up of five precision elements adjusts incoming light to make the entire image 30% sharper than before
It's a fairly bright lens with an f/2.4 aperture.
Equipped with an A5 chip, it also achieves high-level image signal processing functions comparable to those of digital SLR cameras.
New face detection adjusts exposure for up to 10 faces
Auto white balance is 26% better
The camera's processing speed is also fast.
The first shot took just 1.1 seconds
Continuous shooting is possible for 0.5 seconds, achieving a high-speed shutter
Here's what kind of photos you can actually take (
Fourth feature
1080p Full HD Video
Temporal (3D) noise reduction makes it possible to capture beautiful images even in low-light conditions (
Fifth feature
Simply connect the speaker to an AirPort Express and you can stream music from your iPhone 4S via AirPlay. You can also stream directly to AirPlay-enabled speakers.
You can also wirelessly stream to HDTVs and speakers via AppleTV.
AirPlay Mirroring lets you see what's on your iPhone 4S
So the iPhone 4S is the most amazing iPhone ever.
Even more amazing is the voice recognition function
We usually talk on the phone
There are many ways to ask 'What's the weather like today?' but the answer you're looking for is the same.
That's where this new feature 'Siri' comes in.
This is a feature that lets you ask for help and get answers.
So the demo begins
Talk to Siri
If you say 'What's the weather like today?' in English, it will interpret all the different ways you say it and tell you the weather.
It will also tell you what time it is in Paris, France.
If you go on to say, 'Wake me up at 6 a.m. tomorrow,' it will respond with, 'OK, 6 a.m.' and set the alarm for you, which is very smart.
Next time, when I said, 'I want to know what the NASDAQ stock prices are today,' it showed me a graph.
If you ask them to find you a good Greek restaurant in Palo Alto, they'll say something like, 'I found 14 Greek restaurants... 5 of them are in Palo Alto. I'll rank them by highest rating.' And they ranked them by highest rating. Amazing.
When I asked, 'How far is it from here to the Hoover Tower?', he said, 'It's about this far,' and showed me a map.
If you receive a message from the other person, you can also use Siri to reply.
When you say 'Read me a message,' it will tell you who sent you the message and ask if you want to reply or read it again.
When I asked, 'Do you have any meetings scheduled for Friday afternoon?', she replied, 'I don't have anything scheduled on my calendar for 12 o'clock on Friday.'
So I knew I would be free on Friday, so I replied to the other person that we would meet on Friday.
Furthermore, by verbally instructing Siri, I was able to add an appointment to meet with the other person on my calendar on Friday afternoon.
You can also set reminders, such as 'Tell my wife to call me when I leave my workplace.'
Next, I asked him to look up Captain Armstrong on Wikipedia.
It displayed properly
When asked 'How many dollars is 45 euros?', the answer is excellent.
Not only does it convert at the current rate, but it also displays a graph of past exchange rates.
He also gives detailed answers to questions like, 'How many days left until Christmas?'
Here's a list of examples of what you can do with Siri. You can see that there are quite a few things you can do.
When asked, 'So, who exactly are you?' he replied, 'I'm just a humble personal assistant.'
This amazing personal assistant function 'Siri' can dictate, so if used well, you won't need to use a keyboard when writing emails.
Every time you use a keyboard, there's a microphone icon, so you can dictate and have it transcribed.
It is currently still in beta and supports English, French, and German, with more languages to be added in the future.
These are the true features of the iPhone 4S
The prices are as follows: 16GB ($199, approx. JPY 15,300), 32GB ($299, approx. JPY 23,000), and 64GB ($399, approx. JPY 30,600).
The 8GB model of the iPhone 4 costs $99 (about 7,600 yen), while the iPhone 3GS is free.
Comparison
The release date is October 14th, and reservations will begin on October 7th (the same applies in Japan, from KDDI and SoftBank,
Available from October 14th in the US, Canada, Australia, UK, France, Germany and Japan
Other countries from October 28th
Faster releases than ever before from 100+ carriers in 70+ countries
So at the end, new CEO Tim Cook reappears.
The End
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