80% of working women have experiences of impulse buying and 90% regret impulse buying

BySassy mom

I have found items I want, and in fact I do not have any plans to buy it but I buy it "Impulse buying". In Internet shopping, you can buy it without actually paying the money by pressing the "order" button, so while you are drowningI got it.There are also many people who have experience.

According to the consciousness survey by the Japan Debit Card Promotion Council,About 80% of working women have bought impulses,And,Ninety percent of people regret impulsive buyingThere seems to be something to do.

"Impulse buying" that 80% of women suffer. What is the cause? - J-Debit Kingdom

According to the consciousness survey on "money and impulse buying" for 500 unmarried women working between 20 and 39 years old, 76% of people who had impulse buying were 76% of the total, the frequency was "once every 2 to 3 months "Is 35%," once a month "is 21%," two or three times a month "is 21%," more than once a week "is 5%," less than "is 18%. About one in two people seems to be impulse buying at least once a month.


Of the most expensive items I bought impulsively within a yearAverage price is 46,861 yenAlthough it was, there was a price that I should not buy very impulsively with a car of 4,400,000 yen (36 years old), a watch of 600,000 yen (26 years old), a kimono of 450,000 yen (36 years old) Some also bought it.

Do you regret impulse buying? 14% said "I do not regret" in response to the question. 86% of people seem to have regrets, 79% of people think that they want to reduce impulse buying, as it supports it.


By the way, 66% of the reasons for impulse purchase "I want to see actual thing", 46% "I will buy when selling" and 36% "Stress relief" continued.

Unlike credit cards, the Japan Debit Card Promotion Council uses a debit card whose available amount is within the range of the deposit balance at that time, so as to suppress impulse purchase or to reduce the amount used for impulse purchase We are proposing to reduce it.