Top ten PR characters of companies such as "father dog" and "ASIMO" are released, also Hikoban's rival in top 10 of the regional section?

It is a PR character of a company that appears in CM, appears as an event in an event, and is active in various places, but performs marketing researchRJC ResearchHas conducted a questionnaire targeting 8,000 general consumers, and as a result, has published the top ten of the PR character's total strength.

In the top 10 overall, characters like those that everyone knows are lined up, but this time the top ten of the regional departments by characters that PR is not a company are released, and Hikone'sHikkanThere are also many people who did not know that familiar loose characters and such characters were in Miyagi prefecture"Musubi Maru"And Yonago Tottori prefecture"Eunegies"Also ranked in.

Top 10 PR characters are from the following.Strategic partner of RJC Research, Inc. Marketing Research, Inc.

◆ Comprehensive Best 10

First place:Daddy dog(SoftBank) 92.4 points


Second place:ASIMO(Honda Motor Co., Ltd.)


3rd place:Peco-chan(Fujiya)


4th:Carl uncle(Meiji Seika)


5th place:Aflac Duck/Practice Duck(American Family Life Insurance Company)



6th place:Pon de lion(Mister Donut)


7th place:Kyoro-chan(Morinaga)


8th place:Nacha(Suntory)


9th place:Queepie(Queepie)


9th place:Tottoko Queepie(Queepie)


There are also many opportunities for exposure, feeling that SOFTBANK's father is number one first. In the 6th placePong de Lion who has also appeared frequently in GIGAZINERanked in. Unexpectedly Suntory's baby ranked in 8th place, Quepie and Tako Kupie from ranking in number 9 from the cup.

◆ Top 10 regional units

1st place (12th overall):Hikkan(Shiga prefecture Hikone city National treasure · Hikone Castle 400 years festival)


Second place (32nd overall):Shin-kun(Nara Prefecture Heijo Transit City 1300 Commemoration Project)


Second place (32nd overall):Morizo ​​/ Kiccoro(Aichi Expo)


4th place (35th overall):Station manager(Wakayama Electric Takashi Station)


5th place (89th overall):Manto-kun(Commemoration project for the 1300th year of the Heijo Capital City)


6th place (104th overall):Nippon(Tokyo Metropolitan Tokyo Tower)


7th place (total 114th):Solakara(Tokyo Sky Tree)


8th place (127th overall):Shizuko-chan(Hikone "City Station" Sengoku Maru)


8th place (127th overall):Younggies(Yonago Tottori prefecture)

* The continuation of 4 comic manga of YongeikuzuYonago's websiteYou can read from.

10th place (total 138th place):Musubi-maru(Miyagi Prefecture)


In the regional division, Kokono who is also a spark of loose character boom is the most prized first place, ranked 12th overall. Next time, Mr. Sundo and Morizo ​​· Kikkoro of Aichi Expo are second in the same rate, with a controversy over the design. As the first official in Japan to take office as a station chief, the station manager who was promoted to the executive officer of Wakayama Electric Steel ranked fourth in the reality while being a cat that existed in reality, and the characters with high-profile names nationwide In line.

Furthermore, Manto-kun, which became quite a safe design compared with the shinbun, ranked fifth in Hikone city once existedSawayama CastlesoIshida MitsunariAssistant, I had an hostile relationship with the Iii family who is related to Hikkyounen at the battle of SekigaharaIsland nearbyIt is 8th in the model of Shiko Shima, the second character from Nara and Hikone ranked top 10 in each. By the way, it was not that it was made as an enemy character.

In addition, the questionnaire conducted this time has evaluation items such as "PR cognitive ability", "Kami image", "original image", "active image", "refined image", "image upgrading ability", "image spreading power" It is a pure popularity vote which is not a pure popularity vote by having ordinary consumers evaluate and indexing each index by a method unique to RJC Research, but it is not a pure popularity vote, but characters with many exposure opportunities are higher It seems that it became an occupation result.