A beer company advertising to recommend "morning beer" to drink beer from morning is condemned

ByDaveybot

A beer company that advertised to recommend "morning beer" to drink beer from the morning has been condemned as "irresponsible popularity" by certain organizations.

The new product in question was a beer with a cherry flavor, which did not have any problems in itself, but "champagne breakfast" (a plan to enjoy champagne with breakfast served at the hotel ) It seems that it was a problem to advertise beer in analogy.

Details of "Morning beer" is from the following."Breakfast Beer" Slammed by Critics - FoxNews.com

A new beer product launched in Auckland, New Zealand was criticized by an alcoholic beverage surveillance organization because it launched an advertisement recommending "morning beer", which is good to drink beer from the morning It was.

The new product is a beer with alcohol content of 5.5%, with cherry flavor. "This beer deliciously drinks for women .... If you want to eat a champagne breakfast but want to drink something other than champagne, please drink this beer instead" adopted a copy of the contents And that. This beer is produced by a brewery named Moa in Morrborough, the same country, and officially launched at the Auckland cafe.

The label part of the beer in question.


It is an organization to save people suffering from addiction "National Addiction Center"Doug Sellman, director of Doug Sellman, said that the marketing strategy of this product," morning beer "is irresponsible popularity that threatens healthy living and accelerates alcohol dependence, drinking beer from the morning is morbid Although it is behavior, I also advertise it as if it is normal, "he denied beer in a row from the top. On the other hand, Geoff Ross, a co-owner of a beer brewery and Moa, has stated that he was not trying to make irresponsible publicity as a corporate attitude.

I understand that I tried to make a luxury feel by equating beer with an elegant breakfast "Champagne breakfast" at the hotel, but by aggressively recommending drinking from the morning, drinking alcohol before work Considering that it is impossible to deny the possibility that consumers will come out, it may be unforeseen to get protest.