Revenue is tripled, the ability of "Next Generation Vending Machine" with Advanced Marketing Function Corresponding to WiMAX Revealed

Next-generation high-speed communication service "UQ WiMAX"With the advanced marketing function and the large screen touch panel, the function to display the recommended item by automatically determining the user realized the detailed worry which could not be realized by the conventional vending machine"Next generation vending machine (next generation vending machine)" has appearedWe announced in August, but at last the ability became clear.

In addition to realizing sales that is three times as much as the existing vending machine, it also helps to develop new products by analyzing data such as user's age group and selling items, so that the name "next generation" It is a model that is suitable for the crown and it is decided that full scale deployment will be done on the scale of several hundred units.

For details on actual marketing data, etc. from the following.
Next-generation vending machine Tokyo station appearance about 3 times sales appearance
~ Utilize marketing brain data for 'recommended' function and product development ~

According to the press release of JR East affiliated company JR East Japan Business, the company will start five vehicles at Tokyo Station from November 16, and will introduce next-generation automatic sales with advanced marketing brains including "Recommended" function It is said that full-scale deployment of the aircraft will begin.

The company has been conducting 2 next-generation vending machines from Shinagawa station on August 10, and has been collecting user's opinions and improving contents for full-scale deployment, but in 2011 About 100 cars by March, and further by March 2012 about 400 more will be deployed at JR East Ekinaca in the suburbs of Tokyo.

This is the next generation vending machine. A 47-inch large-size touch panel display is carried. You can judge the user's age and sex with the sensor at the top, and display the recommended products tailored to the user. Furthermore, appealing items according to the season, time zone, environment and the image of the item sold out disappeared and replaced with the item with inventory "When you put money and put the money and pressed the button, it was sold out" You can avoid the situation.


The display when the user is away from the vending machine, the approaching state, the display at the time of purchasing the goods is like this. All products are displayed in image. Also, by supporting "Mobile WiMAX" service with downlink maximum of 40 Mbps and uplink maximum of 10 Mbps, fresh content is constantly delivered, and the great advantage is that marketing data can be aggregated in real time.


Although it is the situation of sales of next-generation vending machines at the present moment, we realized about 3 times sales of ordinary vending machines, and as a result of discriminating user attributes such as age and sex with the sensor at the top of the main unit, Data like this has been obtained.

■ Main users are men in their 20s and 30s
63% for men and 37% for women. In men, thirties are the most frequent, followed by 20's in the second place.


■ Analysis of drinking scenes centering on men in their thirties as main users
Male in his 30's purchased micro sugar or black can coffee in the morning.


Healthy drink in men in their 30's is "Lipovitan D" in the morning, "Oronamin C" and "Red Bull" in the evening from evening.


The surprising result that the drinking of sweet drinks (fruit juice drinks and "Calpis" etc.) will increase in the evening and at night. Is it meant to supply sugar to a tired head?


At midnight mineral water and "Pocari Sweat" have increased sharply. If the trend is noticeable so far, you can see how important the marketing data is.


Based on the above data, it turned out that fruit juice drinks not only women but "men purchase in the evening from night" cases, so the JR East Japan Water Business hypothesized that "men drink on a small belly at evening from night" We are also making use of product development, such as developing a new "Aomori apple 100" after setting up.


Although it is a next-generation automatic vending machine that has come to spread rapidly in the future, the age group and attributes of the user are greatly different depending on the installation place such as Shibuya station, Shinjuku station, Ikebukuro station, Ueno station, etc., and for each season or hour Considering that each selling product will change, respectively, "Marketing data can be obtained in real timeWill not it have a very big meaning?