First place of "Digital equipment returned in the UK in 2010" is decided as PSP, iPad, Xbox 360, HTC Desire, iPhone 4 rank in



According to a survey on "digital equipment returned in 2010" conducted in the UK, Sony's portable game machine "PSP" was the most revived digital equipment.

Also, Top 10 includes Amazon's e-book reader "Kindle", Apple tablet "iPad", Microsoft's stationary game console "Xbox 360", HTC's smartphone "HTC Desire", Apple's smartphone "iPhone 4" A wide range of equipment ranked in.

In Japan, it is done in the case of initial malfunction of products or wrong purchase, etc. It is "returned goods" which is not a frequently performed image, but it seems that it is done frequently in some countries.

Details are as below.
Sony PSP tops 2010 list of 'most returned tech gadgets' - MyVoucherCodes.co.uk, PSP, Sony

According to this article, when a major UK coupon distribution site "www.MyVoucherCodes.co.uk" conducted a survey of 1833 users "What kind of digital equipment was returned this year" 62% of the customers have returned the digital equipment purchased.

As the reason for returning, "products purchased are not worth the cost" and "purchased by believing in the hype" are cited, and the top 10 and returned rates of returned products are as follows It is getting.

1. PSP (6.2%)
2. Amazon Kindle (5.7%)
3. Apple iPad (4.9%)
4. Microsoft Xbox 360 (4.8%)
5.HTC Desire (4.6%)
6.Apple iPhone 4 (4.5%)
7. Sony Reader eBook (4.2%)
8.TomTom satnavs (4.1%)
9.Motorola Bluetooth headsets (4%)
10.Sony netbooks (4%)


By the way, not only PSP but also products such as Sony's e-book reader and netbook are ranked in, but according to Mark Pearson, president of MyVoucherCodes.co.uk, the reason why the return rate of Sony products is high is simple It is because the product is in the high price range.

In addition, Mr. Pearson says that the overall return rate is high, "Pearson said," Regardless of whether or not the products are worth the price, people are taking action against their own shopping I am stating that I am suspicious. "

in Note, Posted by darkhorse_log