An appendix of a magazine that gets louder and louder will come to the next phase, a magazine will be finally launched with food as an appendix

Many times women's magazines come with an appendix that seems to be the main appendix than this one, and cosmetic pouches and mirrors are no longer classic, cosmetics and stationery etc. are changing each hand, changing products and attracting readers There is a present situation.

Also, even if it is not a monthly magazine or the like, there are an increasing number of cases that bags made by a pretty solid Mook book about 1,000 yen featuring fashion brands are increasing, and the situation that can be called inflation of the appendix is ​​still continuing , It became clear that a magazine finally comes with food.

It seems that you do not have to worry about sunshine etc. Will the wave of appendix inflation come to the future not only for miscellaneous goods but also for food?

Details are as below.Lupicia, a lifestyle magazine with tea "Tea Party ~ Let's make tea" was launched

Magazines with magazine's first food appendix will be published for tea / green tea specialty storesLupicia (LUPICIA). Launched the monthly lifestyle magazine "Tea Party ~ tea for tea" with tea from 9th November 2010 (Thursday) on bookstores throughout the country, some convenience stores, stores and websites of Lupicia To do.

The appendix of the December issue of the first issue is two kinds of flavor tea such as "Carol" of the popular winter season which imagined strawberry's Christmas cake, and rose champagne and "Champagne · rose" of strawberry scent It is said that it is in a limited illustration label can which can only be obtained in the appendix.

Contents of the tea in the appendix is ​​20 g each and about half the contents of canned tea (50 g) which is the standard of the shop, but it can be easily obtained by people who do not go to a tea specialty store as well So, as well as the people who drink tea well, the light layer such as "Let's buy if there is an appendix" is also aimed at.

The design of magazines and tea with limited label is like this. Rather than being a young woman, it is a cover that I targeted women in their 30s - 50s.



As a problem unique to food, beforeTakarajima "Characteristic" magazine appendix · Food materials adhere to "Die-shaped 5 piece set" for foodAs there are sometimes returned / exchanged because there is something, it seems that there are various problems such as hygiene management, but I would like to expect new challenges to the field.