"Digital number plate" which can display the name of advertisement and favorite baseball team during traffic jam

California license plate in the above picture seems to be able to read as 'Nate Rider', but this is a TV series '80'Knight riderActor known forDavid HasselhoffOf things. In some countries in North America, the United Kingdom, Australia, Europe this way you can choose your favorite letters and numbers combinations "Vanity plate"Is also one of the places of self expression, but" digital number plate "going one step ahead may be introduced in California.

It is considering making income from the state by screening the license plate at the back of the car and displaying the advertisement towards the car behind such as in a traffic jam.

Details are as below.California mulls digital number plates with adverts to tackle deficit - Telegraph

I'm Drivin 'It: California Ponders Ad-Supported Electronic License Plates | Techi.com

"Digital License Plate" displays only the car number as large as a normal license plate for safety during traveling, but if you stop for more than 4 seconds due to traffic jam or a red light signal, advertisement for the back car Start displaying. The advertiser is a state vehicle registration unit (California Department of Motor VehiclesIt seems that it is supposed to purchase advertisement space from.

Drivers will display their favorite words and names of sports teams to cheer and vanity plates andBumper StickerIn addition to being able to customize feeling, it is also used for displaying traffic information and information of missing persons in case of emergency. It seems that the number of the car is always displayed small while displaying advertisements.

It is like an image like this.


Senator Curren Price California states, "We are seeking creative ways to generate additional revenue, which is an opportunity for California to be a pioneer of the era through the fusion of technology and needs."

Bills scheduled to be voted by state politicians can earn budget for safety exam before introduction. San Francisco company Smart Plate is already undertaking development of this "digital license plate".

Conrad Jordan, President of Smart Plate, says, "This is not an attempt to make a car a moving billboard but an idea that the driver will create a platform to express support for a good organization (advertiser)" So, it may be that drivers can boycott ads of disliked companies.

Whether the criminal can easily disguise the number of the car whether it is the cause of inattentive driving though it is only at the time of stoppage, is not the plate itself subject to theft, Although this "digital number plate" is raised as early as the voice of concern such as, etc., it has a budget deficit of 19 billion dollars (about 1.7 trillion yen), the more it gets out of the throat California As it is state, there is a good possibility of realization depending on the balance between introduction cost and advertisement revenue.