A festival of hit products once a year, the "food hit grand prize" that also won the Larry oil

A "Food Hit Grand Prize" will be announced at the "FABEX 2010" venue that selects and awards the most hit products of the previous year's general circulating foods by a recommendation from more than 100 nationwide monitoring companies once a year It was.

Although there are not many opportunities to join together under the pretext of "hit" in this way, there are so many products that you usually see in supermarkets and convenience stores, so the presence that was not mentioned in that booth was released from that booth. It was a lineup in line with the consumer's feeling, such as winning that rice oil which is currently in short supply in the market.

Details are as below.
Food Hit Grand Prize

"Food Hit Grand Prize" Introduction booth.


In recognition that it is a historical award that has been in existence since 1987, past prize memorial shields were placed. The wonderful shield is a little surreal of the letters of "La King".


What flourished in the prosperous "food hit grand prix" was "Kirin Free"


It is non alcoholic beer that I want to drink but saved those who can not drink.


"Long-selling prize" awarded to long-loved products


Nissin Okonomiyaki powderWhenShaw EssenIt seems that both have been on sale since Showa 60.


Standard for shochuFull-fledged shochu aikoWhenAizuki bar of ImurayaHas also been awarded with a long history evaluated. Even so, it is hard to see where these two items line up.


Although it missed the grand prize, it is awarded to goods hit "excellent hit award".


I will look at it from general processing food department. Calories, saccharides and preservatives were made to zero without limitMitsuya Cider All Zero. I have drunk once, but it was regrettable that the fragrance unique to Mitsuya Cider became weak.


Nagaya-enShrimp of 70 pieces"series. It seems that ornithine which is one kind of amino acid can be consumed for one cup and 70 fishes.


One piece was limited to 198 kcal "Nissin Cup Noodle Light"


In the busy morning, it was easy to put on warm rice "House ·Awakening Body Calorie Morning Curry"


Marukome's "MisoSeries "was sold for consumers based on liquid miso for miso soup which was exhibited at the booth.


Mitsukan's "Friendly vinegar"As its name suggests, its mouthfeel is mellow, and there is no feeling that comes with vinegar.


It suppressed calories by 30%, it gave cheese taste which had not been put out so far and it was accepted "Ranch fair stew stew".


"Kagome 甘 熟 Tomato Nabe"Is a product that can easily eat vegetables deliciously.


It is causing the lack of supply of oil to commercial products"Momoya" who is the leading figure of the oil boom boomA bitter spicy rice oil that is not hotAlthough I missed the grand prize, I am missing the grand prize, but the missing item state continues now, including official HP now. It was quietly placed in the back of the booth whether such a valuable thing could not be put in the showcase and was left unprotected by the extremely dangerous situation and the management side.


Liquor department.


Raw calorie Chuhai of only 88 kcal "Asahi Slat (Toratto)"


High Ball, which is gradually penetrating even to young people, "Suntory angle highball can"And" square bottle "was also awarded.


To chilled food / frozen food department.


Akagi Milk Industry's biggest ice cream "Deccarthier"


For the time being, I tried 14 days, and the yogurt to prepare the intestines being advertised as "Danon Bio (Danone BIO)"


Meiji Dairies'Meiji Hokkaido Tokachi Smart Cheese"Is a product that has a deliciously differentiated process cheese that has been marketed so far in Japan and seems to be accepted for cheese passing through like eating cheese abroad.


Morinaga milk ingredient adjustment milk "Makiba sky"Realized the refined taste by adjusting only the fat content.


I will move to the confectionery and bread division.


Meiji Seika's "Chip! Chop (Chip Chop)"


Yamazaki's "Fluffy bread"Is characterized by its softness, but the soft soft delicate atmosphere is impressive in the package of bread.


In the gum which tended to be the main axis of garlic, conversely developing a soft thing and launching it with a CM of impact impact "LOTTE Fit's"


The story of the hit food is somewhere sometimes heard, but there are not many opportunities to see the place gathered in this way, and a lot of people stopped their feet. As a whole, it was a lineup that many foods with elements that are considered to be healthy, such as "low calorie", "plenty of vegetables" and "rich in nutrition", were found. However, it seems that "delicious is justice" because some things that seemed to have been accepted because that taste that is simply addictive, including that one, was scattered.