Politicians reveal that face is life, voters unconsciously look good candidates looks good

The two men in the image above are like different people, but neither are British Conservative Party leadersDavid CameronMr. face photo. The things on the right have been modified by airbrush etc., and this poster is now somethingControversial.

Why politicians who are not even talent think photographic processing ...... It seems that processing photographs was actually a reasonable strategy in order to show the appearance of politicians better. The latest large-scale survey confirmed that the decision of the electorate is influenced by the appearance of the candidate.

Details are as below.Voters 'prefer attractive politicians' - Telegraph

Journal of Public EconomicsIt was announced in the magazineUniversity of HelsinkiIn the study by the Faculty of Economics, the voters have revealed a tendency to have the impression that candidates with good appearance both in gender and women have the impression of being "reliable," "intelligent," "likable," and "capable."

In the survey, we prepared photographs of 1992 candidates for various elections in Finland, asked 10,111 subjects to evaluate the appearance of the candidates, and thereafter, various qualities required by politicians ) Was also evaluated by the impression received from the photograph. Since most of the subjects (6303 people) are not Finnish people, I do not know anything about the political beliefs and personality of the candidates.

As a result, it was revealed that "intelligence" "ability" "likability" "credibility" etc. are highly appreciated as candidates whose appearance is appealing.

Some of the subjects may have been familiar with the candidate, but as the candidate of the same political party who takes the same policy also appreciated the persons who appreciated the appearance highly, the qualities of the politicians were also appreciated, so "know Even in the case of a politician, the appearance will have no effect on the impression.

After that, when I asked the photographs of the candidates to appreciate the appearance and the qualities as politicians with educational background and occupation similarly, it seems that there was no difference between the result and the picture only case.

The authors of the paper says, "Will it work favorably in the world of politics being blessed with appearance? People with good appearance have persuasive power, they are treated well in social exchanges and they are easy to succeed at work If you do, you may say that politics is also easy to succeed. " People with good appearance generally tend to have the impression of "go-geters" and "successors".

Of course, in actual elections, no one will ever win if it is good even in appearance, and there is no case that a candidate with poor appearance can not be elected, but in local elections in particular it can be done with just the face picture of the candidate and a simple profile There seems to be few voters judging, and it seems that there is no doubt that the goodness of looks will work positive.

The result that the goodness of appearance and the evaluation of other factors are proportional is likely to apply to both male candidate and female candidate.