The site ranking of chocolate makers, No. 1 is Morinaga

There seems to be 16 companies that manufacture chocolate for consumers for consumers in Japan, according to the survey conducted by GoalNet Inc. this time, ranked first on the site of chocolate maker Morinaga It seems that it was. By the way, the second place is Meiji Seika, the third place is Ezaki Guriko.

Details are as follows.
This survey,Japan Chocolate · Cocoa AssociationAnalysts of GoalNet Inc. view websites of 16 companies that make chocolate for consumers out of members of the company, "easy to link" "information sharing" "information dissemination" "contents" " Degree "from the five perspectives to compute overall score and ranked.

Morinaga, who ranked first, operates multiple blogs, communicates with users actively, has more comments and trackbacks than other sites, and is also compatible with RSS and has a content composition that is conscious of blog users It seems that it led to the score.


The second place Meiji Seika also made "Handmade chocolate recipe" so that recipe videos can be posted on the blog and site making considering the word of mouth was appreciated.


Esaki Guriko 3rd is evaluated as abundant content such as greeting cards, bulletin boards and games, but on the other hand, the membership community site "Guriko Club" has a negative evaluation from the viewpoint of communication purpose It seems that it was done.


Less than,Lotte,Nestle,Fujiya,Kabaya Foods,Lloyd's,Yamazaki Nabisco,BourbonAnd continue.

How close is it to this site ranking, the evaluation of the product's chocolate?

First place is Morinaga confectionery chocolate maker site ranking (Web survey report)