"Hokka Hokkatei" splits, the new brand in East Japan and Kyushu area "Hotto Motto (Hottato)"

Lunch box chain store "Hokka Hokkatei" which is deployed throughout Japan. It is a major brand that some people name lunchbox shops as "other valves" so that all the home game machines are handled as NES machines, but now we operate the stores in East Japan and Kyushu district Plenas leaves Hokkaido from a new brand "Hotto Motto (Hotto more)It was announced that it will be.

The name will change, but the menu will remain the same. Because the stores in the Kinki area and Shikoku are operated by Hawkslay, they remain Hokakatei.

Details are as follows.
(PDF file)About the new brand "Hotto Motto (Hotto more)" - plenas

According to the release, the contract with Hokka Hokkatei general headquarters having the name of "Hokka Hokkatei" will expire on 14th May, starting operation of the new brand "Hotto Motto" from the following May 15th (Thursday) Then that. Currently, about 2,200 stores are deployed in eastern Japan and Kyushu, of which about 1000 directly managed by PLENUS has been renamed from May 15 and operated from franchised stores receiving supplies such as food from plenas It is said that about 1200 will choose whether to become "Hotto Motto" as a plenus franchise.

According to the explanation of the plenas side, in 2006 Hakusarei became the largest shareholder of Hokka Hokkaido general headquarters, and as a franchisor became to repeat unilateral assertions, judging that there is a possibility of hindering better service provision as it is It seems to have canceled the franchise contract.

Because it is quite complicated, if you summarize it using the history of Wikipedia,

Established Hokka Hokkatei Co., Ltd. in 1978.
Established Hokka Hokkatei Osaka Business Headquarters in March 1980 (changed a company name several times, changed its corporate name to Hakusuiya Corporation in 1993).
In April of the same year, the Hokkai Hokkatei Kyushu region headquarters was established (changed to a company name to Plenas Co., Ltd. in 1990).
In 1981, established Hokka Hokkatei General Headquarters.
Introduced the three regional headquarters system in eastern, Kansai and Kyushu in 1985.
In 1991, the district headquarters of Nagasaki and Miyazaki became independent as Wezn (We'SN). "Beat lunch box (beef tartar lunch box)" etc. was famous, but business stopped on January 28, 2008.
In 1999, plenas acquired Hokka Hokatai Co., Ltd. which had been deployed in East Japan, became a subsidiary, and later merged. Plenas also gained 44% of the shares in the general headquarters to second place to shareholders. (The largest shareholder is the founder Michiko Tabuchi president)
In 2006, HAKESREI acquired 54.17% of the stock of the general headquarters from the founder · Michiyuki Tabuchi president and made it a subsidiary.

It will be like that. Plenas is considering opening shops in areas that had not been deployed so far, so it may be possible to get Hotto Motto's bento in Kansai as well.

Hokka Hokkatei(East Japan · Kyushu)

Plenus [plenus]

Hokkaido Hokkatei Kansai Region Headquarters Hakusesley

Hokka Hokkatei - Wikipedia, the free encyclopedia