Electronic money "Edy" renamed "Rakuten Edy" & logo also changed

Electronic money "Edy" which had become a Rakuten group subsidiary in January 2010, was released from June 1, 2012Rakuten EdyIt was announced that it will become.

Notice on trade name, service name and logo change
http://corp.rakuten.co.jp/newsrelease/2012/0201.html


It changes as follows.

Former company name: bit wallet Co., Ltd.
↓
New business name: Rakuten Edy Co., Ltd.

Old Service Name: Edy (Eddie)
↓
New service name: Rakuten Edy (Rakuten Eddy)

According to the release, Edy-equipped cards, mobile phones and smartphones such as Edy, services that earn various points and miles ("Points at Edy") and usage environments at Edy affiliated stores have been used Available on street. In addition, in order to further promote the use of Edy by Rakuten users, we plan to introduce a special rate plan for Rakuten's "Rakuten Ichiba" store opening stores and enhancement of point service for Rakuten users That's right.

Also, in line with this announcement, "Rakuten Edy Strap that Rakuten Super Points accumulate 20 times" campaign has also been announced.

Electronic money "Edy" | "Rakuten Edy" birth memorial campaign
http://www.edy.jp/campaign/2012/0201_rakuten-edycam/index.html


At least it seems that if eBank is "Rakuten Bank" and the previous name disappears without a trace, it seems that it is some, but for brands anything, "Rakuten It may be that it is no longer possible to stop it ....