What can I do to become a true alpha blogger?

Today, NHK'sClose-up modern dayAt 7.30 pmAlpha bloggerAlthough it was broadcasting the feature, as soon as it was influenced, "Alpha blogger"When I searched for the site that came first place temporarily dropped ... ... awesome NHK. The content itself is "Forgetfulness prevention. - NHK Close-up Hyundai "" Charisma "appears one after another! I watched a new era of blogging"It gathers well.

So, what is an alpha blogger?A writer of an influential blog being read by many readersThat is to say, this "GIGAZINE"Or"Painful news (No ∀ `), "Or"Akiba Blog (Akihabara blog)Even if it boasts a tremendous number of readers and influences at blog-type sites such as "It is not qualified as" alpha blogger "for some reason.

So, let 's take a look at those who you are certifying as alpha bloggers in the first place, what you are supposed to be able to become an alpha blogger.
■ Who is certifying alpha bloggers?


In conclusion, "FPNPlanning of "Search for alpha bloggers in Japan"It is supposed that bloggers elected by alpha bloggers in Japan. Below is the alpha blogger's blog list posted in an easily viewable form.

What is Alpha Blogger - Hatena diary

In other words, blogs that are not chosen by "Find Japanese Alpha Bloggers" can not be alpha bloggers in Japan, unfortunately.

The organizers themselves also write opinions on the blogs themselves as they are not even thinking that there is nothing wrong with this point. Unlike the existing media, this area around here is a lot like the net aspect.

After finishing the alpha blogger voting plan: tokuriki.com

So, it is not the way to decide on alpha bloggers like special circumstances only in Japan, but if you look at the definition in overseas which is the birthplace of origin in the first place, you can know the alpha blogger in its original meaning again.

Definition of alpha blogger


The following article translates the content that Newsweek wrote very concisely and summarizes it.

Internet public opinion · Alpha blogger that creates trend of the net [Pictograms Ninha.] 2004/12/23

It is not hired by anyone. It has not been appointed by anyone. To start your own weblog, you have something to say with an inexpensive software tool. Just the sharpest voice jumps out of the unorganized chat of the web.

In short, worldwide it was originally "Maintaining influences on public opinion that makes unknown things major, blogs written by individualsIt seems that the blogger who wrote is an alpha blogger. Even if it is like Japan like it is based on voting, it seems not to be selected like an event. It seems that readers gather voluntarily and naturally and they are admitted that "he is an alpha blogger".

"True alpha blogger" who is responsible for the formation of such public net opinion is a phenomenon that we can not see so much in the culture of one ethnic ethnicity which is familiar to the shower effect like the top down system from the government like Japan. So in Japan, it is accepted that "someone certified this way and chose it" is accepted. As for the alpha blogger search event by FPN earlier, it is definitely supposed to be defined, Japan may be special in this area.

■ What is true alpha blogger's blog update technique?


Also, also "Internet public opinion · Alpha blogger that creates trend of the net [Pictograms Ninha.] 2004/12/23"Briefly it is written about how to become alpha blogger creature. Originally it is article contents of Newsweek.

In order to divide it into the upper layer, we have to make it to the eyes of the fickle radar of the crowd by updating the blog frequently. We have to make enormous links to other blogs, enrich the profile and increase the opportunities for internal links. And you have to have a strong opinion about what you are writing - it is necessary for a passionate blog. Doing this anyway takes time. Scoble spends two hours writing weblogs everyday and reads another blog for three hours to explore new ideas and nifty soft new work. "I want to become the first person to discover a new cool new Windows application, such as a smart newcomer." - There is no guarantee that you can get fame even with blogs.

I actually answered in the interview in the past how I felt when I started GIGAZINE as an individual, but in the first 4 years I wrote three books a day from Monday to Friday. I think that the number of updates is still an important factor. Of course it took quite a long day to take time.

However, it was not because I wanted fame, I was not on the trend of the personal news website at that time, it was not the position like a grandchild news site. The reason is simply because I did not get used to anyone. Do not apply, do not apply, do not place a bulletin board, do not communicate with anyone, do not place an access counter (so there is no such thing as getting a kiri number), just silently silent everything on the net When collecting information about news sites and so on, I do not get tired of writing news of the same lineage collectively and write articles of "attention-requiring", and sometimes I write my opinions and expectations instead of memos I did not consider anything to be read by someone, that is, it was a horribly stoic update style. In that sense, we have not changed fundamentally. In order to do what I want to do I do not care about others' gaze or evaluation, it is surely the first step towards true alpha bloggers.

Also, since GIGAZINE has become an editorial department, everyone thinks carefully and it is also point that it is "only an outsider" human being who is called only in the public. From the above definition, alpha bloggers will have the power to form net public opinion, but often these people do not exist in the trend of Internet public opinion, and that flow It is "outsider" in the sense of objectivity that you can see from the edge. That's why you can claim your own opinion on your blog and you can be an alpha blogger. From that point of view, "GIGAZINE" is a blog-style news site, so someone said that "alpha blogger-like blog site that is responsible for the distribution of information" is correct, is not it?

In short, GIGAZINE, general mass media, and many ordinary personal blogs have an important role in this "information circulation" process. In terms of net, "InfluencerI will call it. The following articles are illustrated and very detailed, and interesting.

Sinatra Chiyoko - The idea of ​​"Alpha bloggers are impossible, but if you are an influencer you can still make it in time"

■ Influence of alpha bloggers


Alpha bloggers, in other words,Transmission pointIt is like something, and there are many general personal bloggers around it. If the blog post written by Alpha blogger is interesting for many readers' personal bloggers, it will spread in the net one after another. Targeting this effect, existing companies will promote various alpha bloggers by preferential treatment, let's have advertisement towers, or to introduce products and services. However, it is difficult to control influence.

Interview with Alpha bloggers carefully at Blog Herald

It is not easy to conduct interviews with powerful people, elite, and celebrities. However, there is a decisive difference between them and "bloggers". Bloggers can communicate directly with the audience. In the case of most bloggers, the number of audiences that can be manipulated at will is very small. However, like Mr. Karakanis, there are some top-notch bloggers with 10,000 or 100,000 people, with thousands of subscribers without having to go there.

If it is impossible to make influence surely to the direction of the direction, it is considered meaningless to the enterprise and there are only disadvantages, so if you think easilyLet's have money and promote to alpha bloggersThat's what I mean.

In other words, we control influence with money. Alternatively,Include sample free of chargeIt is trying to control by a direct or indirect method such as, for example, to make something more convenient. That will of course cause problems.

■ Move to control alpha blogger


Close-up In modern times, the second half was devoted mainly to the approach to the alpha blogger from this company, and the following incidents were taken up.

A blog as a media in the case of Walmart 's Flog (Yasase blog) incident - nikkei BPnet

In short, heartwarming heartwarming Although I was doing a story plan as a blog on the net, it was actually discovered that it was a "certain" level of work, and the brand image got hurt ... .... To the Japanese style "Flames"is not it.

If the memory is confirmed, this expression on the flame, originally a news bulletin on 2channel etc. When the acceleration of the thread got weakened at the "festival" which happened frequently in the past, new information and facts are brought Starting with expressing how lively is regaining its activity as if fuel was dropped, so that its fuel is getting too much and it is not even known what to do with the situation, It should be attributed to what he called. In the case of blogs, it refers to a situation where content comments like the one that criticizes mainly to the comment field are flooded.

Control of alpha bloggers has been done since long ago, "In the United States I tried to control information by paying money to 30 alpha bloggers in the electionIt seems that, mainly in Japan, "Review marketingIt has been developed in various ways. After all, as long as there is no potential appeal and possibilities in the product or service to be included in the review, it will not hit in the review, but ... It was born to make sure to hit with the theory of the time and theory for many years It is contemporary "advertisement" and "public relations", so it is not an exaggeration to say that it is rather an exaggeration to say that existing review marketing is rather "degenerate" from such a point of view. It may be necessary to further brain-like training and research to be refined.

■ Effective Utilization of Alpha Bloggers


At the moment, the reason why companies are paying attention to alpha bloggers is only the aspect of "cheap promotional medium", and it is not even more than that. The high-risk high return aspect is also carried out with a kind of gambling sense that "cost-effective is excellent if it hits at a low cost", it is totally messed up.

Whether you actually use alpha bloggers effectively, it may be better to focus on "marketing research" rather than advertising or advertising. If attention can be gathered temporarily anyway, various opinions will come out at that time, aggregate such things and make use of it in product development and product development, and reopen the completed one again via alpha blogger It is better for alpha bloggers, readers, and businesses to consider thinking more like an approach like the release of Web 2.0 "beta" such as ... I think that it is not.

Microsoft and others actually use it like that.

MS introduces Windows Live to alpha bloggers, what do you think of bloggers? - @ IT

Microsoft invited about 10 bloggers who have entries on various fields such as ITmedia Alternative Blog, CNET Japan blogger, marketing and overseas online services. Regarding Windows Live, "Although each service does not feel freshness very much as existing services of other companies, how are they differentiated and acquiring users in the future" was many.

Microsoft emphasized on unification of differentiation, especially the user experience of all services, but on the other hand it is not at the stage of talking to the outside about the strategy and concrete plans regarding acquisition of users It seems.

The MSN Division intends to continue to hold explanatory meetings of Windows Live against alpha bloggers. Many services will be launched as official versions within the next six months of Windows Live.

Perhaps next year there is a possibility that the definition itself "alpha blogger" has disappeared ... ....

■ What can I do to become a true alpha blogger?


Thinking of the above, we have reached the following conclusion.

1. Update a lot

2. I will express my own opinion and truth skillfully in that

3. Whether criticized or not, no matter how condemned by others it will ignore and continue to write regardless of personality attack

4. Continue to perform the above three things until the attention to come, that is, "luck" faces.

Since it is only natural, perhaps 1 to 3 should be possible somehow. But being a person who can endure "4" or a person who does not miss such a machine is hard to imagine.