78% of those who care about their odor, 80% who are concerned about the smell of others,

This is clarified by a survey conducted by the lion, and it seems that consciousness to odor is increasing year by year. Is it that Japanese people are sensitive to smell?

And the demand for antiperspirants has also changed, so when we surveyed the source of odor which is interesting this time, it is said that the new cause has been clarified.

Details are as follows.
Lion releases antiperspirant deodorant "new Ban" series to prevent odor of "sebum sweat"
In addition to bactericidal ingredients, a new blend of natural flavonoids
Anti-sweat deodorant which firmly cuts to the odor of irritable irritated "sebum sweat (* 1)"
"New Ban" series new release


According to this release, consciousness towards odor has been increasing year by year, and now the function required for antiperspirants has changed to "prevent odors" rather than "to suppress sweat" That's right. And the desire to improve the antiperspirant is also ranked first in strengthening the deodorant and deodorant effect, and it is said that the dissatisfaction with the deodorizing function is still high.

Incidentally, according to a study on the body odor which the lion performed by the lion, there is sweat "sebum sweat" which includes sebum as a cause of body odor which is easy and not easy to eliminate, and odor occurs when the enzyme in the fungus decomposes "sebum sweat" It seems that it was discovered. Also, as the enzyme continues to decompose "sebum sweat" for several hours even after the bacteria died, even after sterilization, the odor will remain as long as the enzyme is present.

And in "new Ban" developed by Lion, it seems that we adopted technology to suppress its odor. Release is on February 7, 2007, it seems that various lineups such as powder sheet, roll-on type, etc. are prepared besides ordinary powder spray.

It might be quite good as it gets easier to sweat when winter is over and warmer.