IPod product "Zune" price is $ 99?

I think that it is impossible to think that it is 99 dollars (about 11,500 yen), but it seems that the price of 99 dollars is not an image skill by thinking.

Details are as follows.Blackfriars' Marketing: Microsoft's Zune marketing strategy: subsidize razors for blade subscriptions

I took up earlier.Is the price of Microsoft's "Zune" fixed to $ 229?The article saying that it is meant to lower $ 20 more than the same capacity iPod.

However, according to this article, Microsoft says that when selling XBox 360, it is set to a unit price that loses $ 156 for each selling. Even if it sells XBox 360 body and loses it, it is because you can expect revenue from game software and XBox Live service.

And if you do the same way of thinking, it is said that the music distribution market continues to grow, it is likely to make profits in the future, and it may make a big discount offensive from the meaning of lowering the market share of iPod in the future I will.

It seems that everything will fall as much as 99 dollars, but what about it?