"Brand of domestic digital products and digital services" the best 10

Nikkei Research has examined the brand power of digital products and services, the top 10 in Japan.

The 1st place of the digital product was "iPod", the 1st place of the service was "NTT DoCoMo".

Other rankings are as follows.
Nikkei Research Brand power indicator for digital products and digital services

First is the best 10 ranking of the result of calculating brand comprehensive index "brand centripetal force".

■ Product
1: iPod
2: Canon PIXUS (Pixus)
3: SHARP AQUOS
4: SONY VAIO
5: EPSON Colorio (Calorio)
6: SHARP Hershio
7: SHARP AQUOS DVD
8: SONY Handycam
9: SHARP mobile phone
10: Nintendo DS / DS Lite

■ Service
1: NTT DoCoMo
2: Adult DS Training to Train the Brain
3: au by KDDI
4: FLET'S light
5: Yahoo! BB
6: Symantec Norton AntiVirus
7: GyaO
8: NTT Hikari Denwa
9: SKY PerfecTV!
10: Edy

Next is the experiential value index ranking vest 20.

■ Product
1: iPod
2: SHARP Hershio
3: SHARP AQUOS
4: SONY Handycam
5: Nintendo DS / DS Lite
6: Canon PIXUS (Pixus)
7: National tilt drum
8: SONY VAIO
9: Apple iMac
10: SHARP AQUOS DVD
11: Panasonic VIERA
12: EPSON Colorio (Calorio)
13: National cleaning robot air conditioner
14: SONY scores
15: SONY WALKMAN
16: Canon IXY DV
17: PlayStation 2
18: Panasonic DIGA
19: Canon IXY DIGITAL
20: PSP

■ Service
1: Adult DS Training to Train the Brain
2: NTT DoCoMo
3: Yahoo! BB
4: WOWOW
5: NHK BS Hi-Vision
6: au by KDDI
7: SKY PerfecTV!
8: Osaifu-Keitai
9: FLET'S light
10: Yahoo! Blog
11: Final Fantasy XI
12: NTT Hikari Denwa
13: Edy
14: GyaO
15: TSUTAYA DISCAS
16: Eiko pickles
17: Mobile Suica
18: mixi
19: Rakuten Square
20: Symantec Norton AntiVirus

There is absolutely nothing I do not know ... ....