Browser share, Internet Explorer 67%, Firefox 26%

It is data published on the site offering access analysis service called W3Counter. It is updated every day, and data that is quite up to date can be obtained.

Details are as follows.
W3Counter - Global Web Stats
http://www.w3counter.com/globalstats/

As you can see, the global trend shows that Firefox users are increasing considerably.

Even in Japan, the movement to spread Firefox has been done for a while in various ways.

Slashdot Japan | Mozilla Japan's third consecutive event "Spread Firefox in Akihabara, Shibuya, Kamakura"
http://slashdot.jp/article.pl?sid=06/07/05/1359241

However, is not marketing of Firefox in Japan originally too bad? There is also an opinion that, especially, this opinion is very excellent.

Re: buried "propaganda" (score: 4, interesting)
http://slashdot.jp/comments.pl?sid=323420&cid=975444

For those who are thinking about publicity and publicity, it may be only basic contents, but it is quite nicely integrated, and the problem point is pointed out and its solution method is concrete.

Before any real promotion, I think that it can be said that it was a complete failure when not considering "what kind of impression the receiver will receive when it is reported". When "maid" which is a symbol of geek taste is emphasized and reported, information will be transmitted to the reader in the form that the target master / slave is turned over regardless of the intention of the side that advertises. Especially when there is a picture of a maid. To the reader, a shortened picture is transmitted directly in the form of "Firefox = Maid = Otaku".

And the more such reports are done on big sites, the greater the impact of how they are conveyed. For example, IMPRESS 's article (Fuwa · akiba Watch · Internet Watch) is well distributed as a news article on Yahoo! Japan. It is Yahoo! Japan, which is known for being very influential to the general. What will happen if you give an impression like this at such a place.

Although it is quite a long sentence including the above foreword, I write in detail about the marketing tips etc. and I can understand what kind of simulation should be done to promote it.