McDonald's is about to change in the world

As I said previously, McDonald's in Japan is making a big change. In the world, McDonald 's seems to have made various changes for the first time in the last 30 years.

First is the menu. It is an example in Australia, but there seems to be such a menu.

McDonalds
http://www.mcdonalds.com.au/html/ourFood/deliChoices.asp
Deli Choices - Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Deli_Choices

A picture of "Deli Choices" at the actual shop front

Impression of the person who actually ate the following.

SYDNEY GAZE: McDonald's Deli Choices
http://sydneygaze.exblog.jp/1961411/

Also, we have changed the color and equipment of the store ...

McDonald's Tricky Makeover

Looking at this, it seems that you see the store in Japan quite helpful.

I do not know whether it is the result, but McDonald 's existing store sales in April are + 6.2%. Especially in Europe, the limited menu listed earlier is popular. In exchange for this, at McDonald's in Japan, existing store sales in the first quarter of 2006 are only 0.8% higher than the same period last year.

In response to this, by the summer of this year we will increase the number of 24 - hour sales outlets to 200, eventually to about 900 stores. The background of this decision seems to be due to the fact that McDonald's has a decisive weakness in the form of bringing out eating out and groceries, the so - called "Nakashoshu". In this meal restaurant market, 60% is a convenience store. The remaining 40% is competing with the rest of the industry, but McDonald 's share is 1% among them.

Therefore, it seems that it is judged that profit will rise if you cut down here and expand it. In addition, Kentucky and Mos Burger adopt "Delivery method" as a measure to eat medium meals. If it delivers McDonald's, it is Ureshii ....