Movie of Nintendo DS version "New Super Mario Brothers" 1-1

Mario gets mushrooms → giant mushroom get → Mario that got bigger on the screen gets enormous and enemies and blocks destroy everything and run away, what is this?
GameTrailers.com - New Super Mario Bros. Media
http://www.gametrailers.com/gamepage.php?id=836

If it enters in other places, it is a clay pipe that bends and blows out Mario.
There is a "shell" as this item this time ... and, Kuribo is also huge.

Other movies are here.

IGN: New Super Mario Bros. Trailer, Videos and Movies
http://media.ds.ign.com/media/682/682879/vids_1.html