The name of the next-generation Windows has been decided to be 'Windows Vista'

This is the new logo.

ITmedia News: Longhorn official name to 'Windows Vista'
http://www.itmedia.co.jp/news/articles/0507/22/news099.html

US Microsoft changes the official name of the next Windows to 'Windows Vista' -β version is August 3
http://ascii24.com/news/i/topi/article/2005/07/22/657150-000.html

'Longhorn' changed to 'Windows Vista', official name of next-generation Windows announced (MYCOM PC WEB)
http://pcweb.mycom.co.jp/news/2005/07/22/010.html

Microsoft names next-generation Windows 'Windows Vista'
https://pc.watch.impress.co.jp/docs/2005/0722/ms2.htm

And this is the news release page. A movie of the announcement has been released.

Media Alert: Microsoft Unveils Official Name for “Longhorn” and Sets Date for First Beta Targeted at Developers and IT Professionals: Company announces official name of its next-generation Windows client operating system.
http://www.microsoft.com/presspass/press/2005/jul05/07-22LHMA.mspx

This seems to be the product page.

Microsoft Windows Vista
http://www.microsoft.com/windowsvista/default.mspx

Well, what will happen? What's really new?