Amazon announces that it will introduce `` Amazon One '', a payment service that allows payment by simply holding the palm of the hand, to all Whole Foods Market stores in the United States
Amazon has introduced the biometric authentication service '
Amazon One checkout coming to all Whole Foods stores in the US
https://www.aboutamazon.com/news/retail/amazon-one-whole-foods-market-palm-scanning
Amazon to add pay-by-palm tech to all Whole Foods stores by year end
Amazon's palm-scanning payment technology is coming to all 500+ Whole Foods | TechCrunch
Amazon is bringing its palm-based payments to all Whole Foods Market stores | Engadget
https://www.engadget.com/amazon-is-bringing-its-palm-based-payments-to-all-whole-foods-market-stores-132413042.html
Amazon One is a device announced in 2020 that uses a unique algorithm to digitize the user's palm and use it as a substitute for personal signatures. In addition, it is also possible to perform 'payment at stores' and 'personal authentication' simply by holding the palm over the terminal.
Amazon announces 'Amazon One', a device that allows you to pay just by holding your hand - GIGAZINE
Since its announcement in 2020, the Amazon One service has been deployed at more than 400 stores in the United States, including cashier-free convenience stores and Amazon Go stores operated by Amazon, some sports stadiums, and entertainment venues.
On July 20, 2023, Amazon announced that it has already introduced Amazon One to Whole Foods Market, which has more than 200 stores in the United States, including Arizona, Arkansas, California, Colorado, and Idaho. Furthermore, it has announced that it will be rolled out nationwide in 2023.
The video below shows Amazon One at Whole Foods Market in action.
Amazon One Palm Payment is Coming to Whole Foods | Amazon News-YouTube
Amazon said, ``With the introduction of Amazon One to Whole Foods Market, shoppers will no longer need to take out their wallets or smartphones when purchasing products, and will be able to complete payment by holding only the palm of their hand.'' Also, Amazon Prime , which links Amazon One information to your Amazon account, will automatically receive a discount as a membership benefit.
To use Amazon One, you need to link your credit or debit card, Amazon account, and mobile phone number on the web. After that, first-time registration is performed using an Amazon One device at a physical store.
Amazon said about the deployment of Amazon One to all Whole Foods Market stores, ``Amazon One has been used more than 3 million times so far, and this introduction to Whole Foods Market is due to the increased demand for this technology.
Amazon also claims that ``Customer information on Amazon One is managed using its own AWS cloud and is safe because it is controlled and protected by multiple security measures.'' ``Instead of using the image of the palm to identify the customer, it actually scans both the palm and its vein pattern, making it difficult to duplicate or impersonate,'' he said.
In addition, Amazon said, ``We will not share palm data with third parties under any circumstances, unless there is a legal order.'' ``We will not use or sell customer information for advertising, marketing, or any other reason.''
``We are always looking for new ways to delight our customers and improve their shopping experience,'' said Leandro Barbinotto, Chief Technology Officer of Whole Foods Market.
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