Amazon is working on improvements such as putting a donut chain in the store at a real grocery store that is difficult to operate, and also started delivering perishable foods to non-prime members
Amazon, a major online mail order company, has developed `` Amazon Fresh '', a fresh food delivery service for Prime members, and in 2017, it acquired
Get an exclusive first look inside the redesigned Amazon Fresh grocery stores in Chicago
https://www.aboutamazon.com/news/retail/amazon-fresh-grocery-store-redesign-first-look-chicago
Amazon begins offering grocery delivery for customers who are not Prime members | AP News
https://apnews.com/article/amazon-fresh-prime-delivery-nonprime-b66d4475b321988f99dfce34519187ed
Amazon Grocery Refresh Includes More Whole Foods Integration - Bloomberg
https://www.bloomberg.com/news/articles/2023-08-02/amazon-grocery-refresh-includes-more-whole-foods-integration
Amazon's grocery store quest leaves lawsuits, layoffs in its wake - The Washington Post
https://www.washingtonpost.com/technology/2023/08/01/amazon-fresh-grocery-store-lawsuits/
In 2017 , Amazon announced that it would acquire Whole Foods Market, a supermarket chain. -star ”, we have been developing not only online shopping but also physical stores. However, in 2022, Amazon's physical store management was difficult, such as revealing that it would close 68 bookstores, concept stores, toy stores, and household goods stores in the United States and the United Kingdom.
Amazon announces that it will close 68 physical stores such as bookstores and concept stores - GIGAZINE
According to the Washington Post of overseas media, Amazon is promoting cost reductions to respond to the recession since 2022, and temporarily expanded the 'Amazon Fresh Store', a physical store that handles perishables with cashless payment. Said it stopped. Under these circumstances, the tenant who was planning to open the Amazon Fresh store remains vacant, and it is being sued by multiple tenant owners in the United States.
The Willow Grove shopping mall outside Philadelphia was due to have an Amazon Fresh store in 2021 after the previous tenant moved out. Said he didn't pay. The mall's owner, Philadelphia Real Estate, has repeatedly asked Amazon to start paying the rent, but it still hasn't started paying, so it filed a lawsuit in March 2023.
Other tenant owners have filed similar lawsuits at The Landing, a luxury shopping mall outside Seattle, and the Hudson Mall in Jersey City. Although the owners are asking Amazon to pay damages, Amazon is arguing that it did not meet the conditions necessary for the execution of the lease.
The Washington Post also reports on-site voices that Amazon's top management has dismissed the employees of the Amazon Fresh store, and the number of employees required to operate the store in a healthy manner has not been secured. One employee, who spoke on condition of anonymity, claims he was told to work anyway without completing a training program sent to an employee app. 'We literally don't have enough staff to properly train them,' said an employee.
Amazon's physical store operations are facing a difficult situation, but on the Amazon official blog, on August 2nd, ``Some Amazon Fresh stores have been redesigned to improve convenience and appearance.'' Posted. Amazon reports that it has renewed the product lineup and design at two Amazon Fresh stores in Illinois, and has invited Krispy Kreme Donuts, which sells freshly made donuts and coffee, as tenants.
Tony Hogget, a former executive of the British supermarket chain Tesco and vice president of Amazon's grocery store division at the time of writing, said, ``All the looks, impressions, and designs are very similar to the existing Amazon Fresh store. Customers respond to a brighter, airier experience.' These moves seem to be trying to overturn the impression that Amazon Fresh store users have had so far that the Amazon Fresh store is not warm.
In the new store, not only the cash register system that automatically calculates and settles the total amount of products put in the cart, but also the touch panel type cash register seen in conventional retail stores has been introduced. Hoggett said that while some customers prefer cashless payments, others are unfamiliar with them. ``We recognize that cashierless payments are new for many customers. What is important to us is that everyone can feel comfortable in the store,'' he commented.
In addition, Amazon announced on August 2 that it will expand the fresh food delivery service 'Amazon Fresh' and start delivering to non-Prime members. Initially, the service will roll out in 12 cities, including Boston, Phoenix, Dallas and San Francisco, with plans to expand across the United States by the end of 2023.
For users who are not prime members, if the total product amount when using Amazon Fresh is less than $ 50 (about 7200 yen), it will be $ 13.95 (about 2000 yen), total $ 50 to 100 (about 7200 to 14,000 yen) ) for less than $ 10.95 (about 1700 yen), and for more than $ 100 you need to pay a shipping fee of $ 7.95 (about 1150 yen). This shipping fee is $ 4 (about 570 yen) higher than the prime member.
Furthermore, Amazon plans to build a system that will integrate Whole Foods Market's online store, Amazon.com, and Amazon Fresh carts into one, making it possible to purchase products across multiple stores with a single payment. That's what I'm talking about. This change is scheduled to be introduced in 2023-2024, but this will require changes such as incorporating Whole Foods products into Amazon's distribution hub, Hoggett said, ``We still need to improve. I am doing it,' he commented.
``We're very cautious about growing a large-scale brick-and-mortar grocery network in the US and around the world, and we're still figuring out how best to do it,'' Hoggett said. I was.
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