Which is more common among GIGAZINE readers: Android or iPhone? We also investigated the breakdown by Android smartphone manufacturer.

Smartphones are used in a variety of everyday situations, and the app environment, camera, price range, and accessory choices vary depending on the OS and manufacturer, making them an important indicator for understanding GIGAZINE's readership. Therefore, in a survey for a giveaway campaign that GIGAZINE conducts three times a year, we asked whether people use Android or iPhone, and if they are Android users, which manufacturer they prefer.

First, we asked the question, 'Please tell us about the smartphone you are using. (Multiple answers allowed).' The results are as follows.

Android was the most popular at 55.5%, followed by iPhone at 42.3%, meaning Android surpassed iPhone by approximately 13.2%. 1.9% answered 'Don't know/Don't use,' and 0.3% answered 'Other.' Among GIGAZINE readers, Android accounts for the majority, while iPhones also make up over 40%.

Furthermore, when we asked those who answered 'Other' for more details, some said they were using a Windows Phone.

Next, we asked Android users, 'Which manufacturer's Android device do you use?' The results are as follows.

The breakdown is as follows:

1st place: Google (Pixel) (23.0%)
2nd place: Sony (Xperia) (14.4%)
3rd place: Samsung (Galaxy) (11.7%)
4th place: Sharp (AQUOS) (11.5%)
5th place: Xiaomi (9.3%)
6th place: OPPO (7.7%)
7th place: Motorola (6.9%)
8th place: Other (4.0%)
9th place: ASUS (2.3%)
10th place: arrows (Fujitsu) (2.2%)
11th place: Nothing (Nothing Phone) (2.1%)
12th place: FCNT (1.6%)
13th place: Kyocera (1.3%)
14th place: Huawei (1.1%)
15th place: OnePlus (0.4%)
16th place: Realme (0.2%)
17th place: Vivo (0.2%)

The most popular was Google (Pixel) at 23.0%, meaning approximately one in four Android users uses a Pixel. Second was Sony (Xperia) at 14.4%, followed by Samsung (Galaxy) at 11.7%, and Sharp (AQUOS) at 11.5%. The top four manufacturers accounted for over 60% of the market share.

The following is a word cloud of the specific manufacturer names given to those who answered 'Other'.

The free-response section included not only manufacturer names but also what appeared to be brand names and device names, with some notable examples being ZTE, nubia, UMIDIGI, Blackview, Unihertz, LG, OUKITEL, HTC, Lenovo, POCO, TONE, Fujitsu, and Rakuten Mobile.

The list includes not only manufacturers commonly seen at major carriers and electronics retailers, but also a wide range of niche Android devices, rugged smartphones, compact devices, and older models, demonstrating the broad range of device choices available to Android users.

If you would like to promote smartphone-related products or services to GIGAZINE readers, please contact us through the advertising materials website below.

GIGAZINE.BIZ | Information on advertising on the IT news site GIGAZINE.
https://gigazine.biz/