GoPro has submitted a plan to cut approximately a quarter of its workforce and is projecting a year-on-year decline in revenue for its full-year 2025 earnings.

GoPro, a camera manufacturer headquartered in California, USA, announced a restructuring plan on April 7, 2026, aimed at reducing operating costs and strengthening operational leverage. Under this plan, the company plans to cut 145 jobs, representing approximately 23% of its total workforce.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION gpro-20260407
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GoPro is cutting 23 percent of its workforce | The Verge
https://www.theverge.com/business/908650/gopro-layoffs-cuts-23-percent

Dwindling Bay Area-based camera company cuts 145 jobs
https://www.sfgate.com/bayarea/article/go-pro-layoffs-22196146.php

In recent years, GoPro has faced a challenging business environment due to fierce competition from rivals such as DJI and Insta360, as well as the widespread adoption of smartphone cameras. For its full-year 2025 financial results, the company reported a decrease in revenue compared to the previous year and a net loss. In particular, it incurred a loss of $9 million (approximately 1.36 billion yen) in the fourth quarter of 2025.

According to Form 8-K filed with the U.S. Securities and Exchange Commission, the layoffs are expected to begin in the second quarter of 2026 and be effectively completed by the end of the year. The total cost of the restructuring is estimated to be between $11.5 million and $15 million, including severance pay and one-time benefits such as healthcare perks for employees affected by the layoffs.

The company is projected to have 631 employees at the end of the first quarter of 2026. The layoffs resulting from this restructuring are expected to affect 145 employees, meaning approximately 23% of the total workforce will be cut.

Regarding the timing of the expenditures, we plan to record approximately $1.5 million (approximately 238 million yen) in the second quarter of 2026, approximately $5.5 million (approximately 873 million yen) to $8 million (approximately 1.27 billion yen) in the third quarter, and the remaining $4.5 million (approximately 714 million yen) to $5.5 million in the fourth quarter.

GoPro has a history of layoffs, having released 135 employees in 2024. Furthermore, in 2025, CEO Nicholas Woodman forfeited $850,000 (approximately 135 million yen) of his salary to help restructure the company.

Amid these challenging circumstances, GoPro plans to introduce cameras equipped with the new GP3 processor, which emphasizes AI capabilities, and aims to recover profitability through these new products, which will be unveiled at a trade show in April 2026.