The 'Community Notes' feature coming to Facebook and Instagram won't apply to paid ad posts



It was announced on January 7, 2025 that a 'Community Note' feature that allows users to evaluate the veracity of posts on Meta-made platforms such as Facebook will be added. It was revealed that this Community Note does not apply to 'advertising posts that are displayed by paying money to Meta.'

Meta's Community Notes Won't Apply to Paid Ads. Marketers Still Have Questions. - WSJ
https://www.wsj.com/articles/metas-community-notes-wont-apply-to-paid-ads-marketers-still-have-questions-9a2af62c

Until now, content posted on Meta has been fact-checked by an independent organization. However, on January 7, 2025, CEO Mark Zuckerberg declared that 'we will return to the origin of freedom of expression,' and announced that the fact-checking by independent organizations will be stopped and the content will be rated by users on a community note.

Meta's Mark Zuckerberg declares 'returning to the origins of freedom of expression,' announcing the end of fact-checking functionality and a shift to a community note format - GIGAZINE



X (formerly Twitter) introduced Community Notes earlier, becoming available worldwide in December 2022. Community Notes are attached to fake news and false information to help prevent the spread of false information, but for businesses posting advertising posts on X, there is a problem that 'even though they pay money to post advertising posts, community notes are attached to advertising posts, which has a negative impact on their brand.' Below are examples of community notes being attached to advertising posts reported on the Internet. An advertising post promoting the sale of game-related products has been given a community note stating, 'Be careful of quality and legal issues as we source products from AliExpress and other sources.'

TIL that ads on X can get community notes
by u/FallAlarmed5846 in marketing



Businesses that post advertising posts on Meta are also wary of similar issues, but according to information obtained by The Wall Street Journal from a source, Meta has explained to businesses that 'Community Notes do not apply to advertising posts.' In addition, even if posts by brands or influencers are not advertising posts, they may not be subject to Community Notes when they are 'first published.'

In response to Meta's suspension of fact-checking, there has been an increased movement to delete accounts on Facebook, Instagram, and Threads.

After Meta ended independent fact-checking, Google searches for how to delete Facebook, Instagram, and Threads accounts surged - GIGAZINE



in Web Service, Posted by log1o_hf