EU is dissatisfied with Apple's ``core technology fee'' set to comply with digital market law
The Digital Markets Act (DMA), which obliges big tech to act openly and fairly, has come into force in the EU, and each company is taking steps to comply with the DMA, but one of them is Apple. It has become clear that Margrethe Vestager of the European Commission has a negative view of the ``core technology usage fee'' established in the DMA fee structure, saying that it ``obstructs people from receiving the benefits of DMA.'' I did.
Exclusive: EU's Vestager warns about Apple, Meta fees, disparaging rival products | Reuters
EU Competition Chief Suggests Apple's Core Technology Fee May Not Be DMA Compliant
DMA is a law in which the EU designates large platform operators as 'gatekeepers' and obligates them to act fairly. Six companies were designated as gatekeepers: Alphabet (Google), Amazon, Apple, ByteDance (TikTok), Meta, and Microsoft.
What will change in the future with 'DMA' where the EU obliges Apple, Google, Meta, Amazon, Microsoft, and TikTok to act openly and fairly? -GIGAZINE
In January 2024, Apple established new rules that allow app distribution and payment outside of the official app store, the App Store, in order to comply with the DMA.
However, in order to distribute an app on an external app store, the app must be certified by Apple, and payments outside the App Store will be subject to a ``core technology usage fee'' of 0.50 yen per year depending on the number of installs. Payment in euros (approximately 80 yen) was decided.
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Vestager told Reuters: ``One of the things we are very interested in is, for example, whether Apple's new pricing structure is attractive for people to enjoy the benefits of DMA. 'We will do so,' he said, expressing dissatisfaction with the establishment of a 'core technology usage fee.'
On the other hand, Vestager is cautious about Meta's move to lower the price of its ad-free paid plan.
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Privacy activist Max Schrems pointed out that the Meta incident was ``not about money,'' but Vestager said, ``In order to monetize the service, we need to narrow down the targets displayed based on data.'' I think there are many ways to do this, such as advertising and contextual advertising.' 'I think it's important to continue to have a dialogue with Meta, and ultimately I think that Meta will become a DMA. 'I think we will be evaluating our next steps to comply with this.'
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