The number of installations of the web browser 'Brave' has increased rapidly, perhaps due to Apple's addition of a browser selection screen to comply with the Digital Market Law
A report by Brave Software revealed that the number of installations of the iOS version of ``Brave'', known as a privacy-oriented web browser, has increased rapidly since March 2024.
Brave: Sharp increase in installs after iOS DMA update in EU
Brave browser daily installs have increased by 30% since the beginning of DMA - MSPoweruser
According to the ``Number of iOS Brave installations'' graph shown by Brave Software, the number of installations from the beginning of January 2024 to the end of February 2024 is about 8,000 at most. However, in March 2024, there was a clear tendency for the number of cases to increase, with an increase of about 3,000 cases in just one week.
Why did Apple and Google make it hard to switch default browsers for so many years?
— Brave Software (@brave) March 12, 2024
Because it's a powerful way to block competitors.
Just look at what happened to Brave installs on iPhone in the EU when Apple rolled out a new default browser choice screen on March 6th: pic.twitter.com/Wefz4mCHGi
Brave Software explains that the main reason for this is that in March 2024, Apple allowed web browsers other than Safari to become the default in order to comply with the EU's digital market law.
Apple announces policy to allow genuine Apple apps including Safari to be uninstalled by the end of 2024 - GIGAZINE
According to Brave Software, the selection screen looks like this.
Regarding this, Brave Software says, ``Why have Apple and Google made it difficult to switch the default browser for years? Because it's a powerful way to block competition,'' and ``If monopolists simply offer a good product, Monopoly advocates argue that this is because, as you can see, consumers who are given the ability to choose a default browser on iOS will choose an alternative to Safari, perhaps because Google still has a browser selection screen on Android. That's why we haven't implemented it.'
Monopoly defenders argue that the monopolies simply offer better products.
— Brave Software (@brave) March 12, 2024
But as you can see, when consumers get a clear choice of iOS browsers, they're choosing alternatives to Safari.
Maybe that's why Google still hasn't implemented a browser choice screen on Android.
'It's time to give users a choice of browsers, Google. If Google really cared about its users, it would allow free and open competition so that users can find the browser that fits their individual needs. 'We should do that,' he urges Google.
It's time to give users an easy choice of browsers, Google.
— Brave Software (@brave) March 12, 2024
If you really care about users, you'll allow free and open competition so they can find the browser that suits their individual needs.
In addition, in the first graph shown, the Y axis indicating the number of users started at 7.0K (7000 people), so a graph with the starting point of the Y axis set to 0 was also posted. This graph also clearly shows the sudden increase in users in March.
Also, some users have asked what the graph would look like with the Y Axis going all the way to zero. Please see the below image. pic.twitter.com/wbEFK16xHv
— Brave Software (@brave) March 13, 2024
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