An EV manufacturer attempts to extinguish negative reviews, but instead ends up adding fuel to the fire.The manufacturer's stock price halved in one month after disclosing the actual situation without knowing that it was being recorded.
American electric car manufacturer Fisker called a dealer to respond to a negative review by a popular YouTuber, but he slipped his mouth without realizing he was being recorded, which attracted a lot of attention on social media. I did.
Fisker EV might crash after a YouTuber's review
Scathing Fisker Ocean Review Exposes How It's Rushing To Put Out The Fire | Carscoops
https://www.carscoops.com/2024/03/scathing-fisker-ocean-review-that-goes-viral-exposes-how-the-brand-is-rushing-to-put-out-the-fire/
Fisker's Ocean SUV Fails To Impress YouTuber Marques Brownlee: 'Not Acceptably Usable' - Fisker (NYSE:FSR) - Benzinga
https://www.benzinga.com/news/24/02/37198484/fiskers-ocean-suv-fails-to-impress-youtuber-marques-brownlee-not-acceptably-usable
The problem started with the review video below, which was published on February 18, 2024 by Marquez Brownlee , also known as YouTuber 'MKBHD,' who is popular for reviewing gadgets.
This is the Worst Car I've Ever Reviewed - YouTube
In this video, Mr. Brownlee reviewed Fisker Ocean, Fisker's EV, and said, ``The basic performance is decent, the interior space is sufficient, and the audio range and design are good.''
While the car body received positive reviews, there were many complaints about the software that completely overshadowed that, with Brownlee complaining of frequent errors in the advanced driver assistance system (ADAS) and camera system, ``Please do not buy this version of Fisker Ocean'' as there are problems when pairing the Fisker Ocean with a smartphone via Bluetooth, and details about the amount of power stored and the cruising range are not known even though it is equipped with a solar panel. I concluded.
According to Mr. Brownlee, he actually had a bad feeling before starting the review. When Mr. Brownlee asked Fisker to provide a vehicle for review, Fisker replied that it would not lend it to him until the software was updated and refused to arrange a vehicle.
Mr. Brownlee, whose motto is to review cars that are actually being driven by consumers rather than waiting for future improvements, asked car dealer J&S Mitsubishi to arrange a car instead of renting one from Fisker. Did. The review video created in this way is the movie mentioned above.
Mr. Brownlee's review video, titled ``The worst car ever,'' has been viewed 4.44 million times by the time of writing, although it has only been posted for about three weeks.
Fisker moves to bring the situation under control, and ends up doing even worse. After Brownlee thanked the dealer in the video, Fisker tracked down the dealer who arranged the vehicle and called George Saliba, owner and general manager of J&S Mitsubishi. I didn't know that I was being recorded and made a series of careless statements.
The caller, who identified herself as Ruth Whitlow, a senior Fisker engineer, laughed and asked Saliba, 'Can I remove your fingernails as part of the Inquisition?' They demanded that Mr. Saliba tell him who he handed over the car to, and that Fisker's management was concerned about Mr. Brownlee's video going viral on social media. .
Also, when Saliba told him that the vehicle used in the review was owned by a dealer, he offered to run an update to fix the problem, but the '2.0 software update' also caused many problems. I frankly admitted that the problems with the system remain unimproved.
The video of the call released by Saliba has been viewed more than 3.6 million times on TikTok.
It is unclear whether this was due to Mr. Brownlee's review or the poor response when he called the dealer, but Fisker's stock price had nearly halved from mid-February, when the review video was posted, to the time of writing the article. It has fallen. In addition, Fisker, which has been suffering from sluggish business due to delays in bringing Fisker Ocean to market, reported in
Carscoops, an automotive news site, said of Fisker, ``Brownlee's review highlights how young companies are making design choices that lack thought and execution, and calls to dealers indicate that Fisker cars are not being used.'' It was just as bad.' 'To be fair to our experience, Fisker's public relations department was proactive and responsive, and when we contacted them regarding Mr. Brownlee's review, they responded promptly. Emerging EV companies like Rivian often don't have this kind of response, and others like Tesla have an insular response. I hope Fisker gets off this bumpy road soon. I just hope.'
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