Adobe, aiming to acquire Figma, is reportedly making proposals to regulators such as ``not including Figma in the Creative Cloud package'' and ``selling competitor Adobe XD''
It turned out that Adobe, which has been criticized by
Adobe Races to Prepare Plan to Save Figma Deal From EU Veto - Bloomberg
https://www.bloomberg.com/news/articles/2023-11-29/adobe-races-to-prepare-plan-to-save-figma-deal-from-eu-veto
Foreign media outlet Bloomberg reported on November 30, 2023, citing a person familiar with Adobe's acquisition of Figma, that ``Adobe is rushing to prepare a proposal to address the concerns of EU regulators.'' I did.
According to a person involved who requested anonymity due to confidentiality, the initial proposal included a promise that ``Figma would not be included in Adobe's Creative Cloud package'' and ``the possibility of selling Adobe XD, a product that competes with Figma.'' It is said that it includes etc.
Executives and lawyers from both Adobe and Figma are preparing to discuss the proposal with EU authorities at a closed-door hearing in Brussels on December 8, 2023.
By acquiring Figma, Adobe is expected to solidify its leadership position in the creative software market, but it faces harsh responses from regulators in the EU and UK. U.S. regulators have also been investigating the deal for more than a year, although it has not yet been decided whether to block the deal.
Jennifer Rie, an antitrust litigation analyst at Bloomberg, said Western regulators have been disappointed in the failure to extract many concessions when reviewing similar deals made by Alphabet and Meta in the past. They say they are more sensitive than ever to the negative impact on future innovation. Therefore, Rie points out that it is not easy for Adobe to get regulators on its side.
'They're really looking at it,' Rie said, citing the UK's Competition and Markets Authority (CMA), which did not approve Microsoft's acquisition of Activision Blizzard until it proposed structural amendments. Did.
Adobe did not respond to a request for comment. Figma also said, 'We remain committed to the acquisition and are confident in the facts and believe that our proposal to integrate with Adobe is a win for consumers and should be approved.' I did.
After behind-the-scenes negotiations with the EU, Adobe plans to submit a formal proposal to the antitrust division by late December 2023, with the EU expected to make a final decision by February 5, 2024. .
In addition, the two companies will hold a so-called 'relief hearing' in mid-December, in which they will meet directly with the CMA and submit proposals to the independent review committee that will examine the acquisition. The CMA's final decision will be made by February 25, 2024.
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