Claim that Google's advertising team was ``requesting improvements to Google search results'' to increase sales



A trial examining Google's violation of antitrust laws has begun in September 2023, and is said to be the largest lawsuit since the Microsoft lawsuit in 1998. Various issues are causing a stir inside and outside the courtroom, such as Appleprotesting when the amount of money received was revealed, and it being pointed out that unusual measures were taken to keep most of the important testimony private. A new internal Google email released as a court document is causing an uproar on social media, with some saying it ``suggests an argument that will worsen the user experience in order to meet sales quotas.''

The court document in question is an image posted by an X user on September 28, 2023. The image posted with the caption, 'Advertising teams begging for worse search results to meet this year's goals,' features Jerry Dischler, vice president and general manager of Google's advertising business. Here is a 2019 email he wrote to Anil Sabharwal, Vice President of Product Management.



This post has been viewed more than 510,000 times at the time of writing, and has received nearly 2,700 likes, attracting attention.

In the email, Dishler said that revenue has fallen short of quota for two consecutive quarters due to a lack of searches, and that there is an urgent need to increase the number of searches from Chrome. The original court documents, including the cropped parts, can be viewed (PDF file) from this link .

Dishler didn't directly mention that it would make search results worse, but he said, 'Is it possible to increase the vertical space between the search box, icon, and feed in new tabs to make searches more noticeable?' One X user pointed out that they are asking for opinions on improvements, and that these suggestions suggest they want the search experience to get worse.



In addition, in a thread on the social news site Hacker News that featured this post, the ``rollback'' mentioned by Mr. Dischler also came up as a topic. It's not clear what this rollback is referring to, but one user wrote in the thread, ``When I worked for a large, well-known Internet company, I was told that the site was easier to use and fewer accidental clicks on ads.'' 'For some reason, a feature may have been rolled back,' he wrote , indicating that this may mean reverting improvements to Chrome's layout.

On the other hand, in response to the original post, he said, ``Where is the part that is demanding that the search results deteriorate?It seems like they don't like the unknown launch and want to withdraw it, but if the launch It's not clear what happened, and there's no evidence that a rollback took place.'' In addition to the reposts that raised doubts, Hacker News also said, ``This email is not ``looking for worse search results.'' , based on the decrease in search volume due to changes in Google Chrome at the time, we are requesting that it be searched more often.'' I wonder if Google's advertising team really wanted search results to deteriorate. It is unknown at the time of article creation.

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