A cheap 400 yen wine that was rated as ``the worst'' by a sommelier wins a gold medal at an international competition.
Information such as ``gold prize in ○○ competition'' is an important point when choosing a product such as wine. However, the Belgian public broadcaster RTBF conducted an experiment in which they changed the label of ``cheap wine rated worst by a famous sommelier'' and submitted it to an international competition, and the wine received high praise and won a gold medal. An unfortunate situation has occurred.
Médaille d'or pour une piquette à 2,50 euros : fait le buzz ! - rtbf.be
Wine competitions are held all over the world, but it is unclear how accurate the evaluations of each competition are. According to Eric Boschmann, who has been selected as Belgium's best sommelier, there are wine competitions that require large participation fees and are ``contests aimed solely at making money.'' Therefore, Belgian public broadcaster 'RTBF' conducted an experiment to verify what kind of evaluation it would receive when 'unappetizing wine' was submitted to a competition.
First, RTBF collaborated with Mr. Boschmann to hold a tasting event where they drank ``wines under 3 euros (about 470 yen)'' and selected the worst wine. As a result, the 2.5 euro (about 400 yen) wine sold at Belgian major supermarket 'Delhaize' was selected as the worst wine.
RTBF replaced the label of the wine selected as the 'worst wine' with that of a fictitious wine called 'Château Colombier' and entered the international wine competition ' Gilbert & Gaillard International Challenge'. ” exhibited. The reason he chose the Gilbert & Gaillard International Challenge out of the many competitions was because ``evaluation is conducted every three months.''
To exhibit wine at the Gilbert & Gaillard International Challenge, all you have to do is pay about 50 euros (about 8000 yen) as a participation fee and ship the wine. Participation conditions included the item ``Measure the alcohol content of wine at a specialized institution'', but RTBF says that you can pass just by filling in a random number.
At the end of the review, Château Colombier was awarded the Gold Award. By winning the gold prize, RTBF was forced to purchase 1000 gold prize stickers for 60 euros (about 9,500 yen). The Gilbert & Gaillard International Challenge publishes the judging results on its official website, and there is also
The review results page also includes selection reviews such as ``The flavor has fruit and spice'' and ``It has a sour taste that goes well with grilled meat.''
In response to the results of a wine rated as the 'worst' by a sommelier winning a gold medal at an international competition, RTBF said, 'Not everything that glitters is gold. My advice regarding wine is to trust your taste buds.' That is,' he concludes.
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in Junk Food, Posted by log1o_hf