Why are Canadian government agencies and companies stopping advertising on Meta's Facebook & Instagram?

The Stingray Group , a media group that broadcasts music and video content based in Montreal, Canada, has announced that it will stop advertising on Facebook and Instagram. In Canada, there is an active movement to stop advertising on Meta's platforms Facebook and Instagram.

Stingray to 'immediately suspend' all advertising on Meta's Facebook and Instagram - MarketWatch
https://www.marketwatch.com/story/stingray-to-immediately-suspend-all-advertising-on-metas-facebook-and-instagram-2a47655e

Meta's news blackout sparks some Canadian advertisers to boycott | Mashable
https://mashable.com/article/canada-meta-facebook-instagram-news-advertisers

The Stingray Group stopped advertising on Facebook and Instagram due to the `` Online News Law '' that appeared in Canada, the C-18 law . The C-18 law is a new law that obliges ``platforms that handle content from various news media such as Google and Facebook'' to pay news delivery fees to news organizations.

When this C-18 law appeared as a bill, Meta immediately indicated that it was clearly opposed to the new bill, saying, ``If it is enacted, it will stop posting.''

Meta opposes the Canadian bill ``If you publish news, divide the revenue''-GIGAZINE

Then, with the passage of the C-18 Act, Meta stopped broadcasting news in Canada on Facebook and Instagram. It should be noted that not only Meta has stopped distributing news in Canada, but Google is also doing the same .

Facebook and Instagram stop distributing news in Canada, protest against bill ``divide revenue when news is posted''-GIGAZINE

In response to Meta's move, Eric Boyko, co-founder and CEO of Stingray Group, said: 'Meta's latest decision to block news from Canadian news outlets and Canadian news The potential impact on our content is unacceptable, so we have decided to pause our advertising on Facebook and Instagram,' he told MarketWatch.

In Canada, many government agencies and companies have stopped advertising on Meta's platform, and the Stingray Group's move is one of the latest examples. So far, the federal government of Canada, British Columbia, Quebec, and Ottawa have stopped advertising on Meta's platform.

Also, according to Reuters reports , the Quebec trade union, Quebecor, a Canadian telecommunications carrier, and Cogeco, a radio station in Quebec, have also stopped advertising on Meta.