Jul 11, 2023 12:43:00

The industry group says that increasing the difficulty of how to cancel a subscription is ``a user protection feature that prevents customers from accidentally canceling their subscriptions.''

In response to problems with service cancellation procedures being too complicated, industry groups have opposed a proposal proposed by the U.S. Federal Trade Commission (FTC) that would require companies to provide a one-click option for customers to cancel their subscriptions, leading to unintentional cancellations by customers. expressed concern that the number will increase.

Publishers and Advertisers Push Back at FTC's 'Click-to-Cancel' Proposal - WSJ

https://www.wsj.com/articles/publishers-and-advertisers-push-back-at-ftcs-click-to-cancel-proposal-de96960b

Big Business Isn't Happy With FTC's 'Click to Cancel' Proposal
https://gizmodo.com/bluesky-engineer-qa-twitter-alterative-innovation-1850547030

In March 2023, the FTC decided that canceling a subscription service should be as easy as signing up for it, so it introduced a regulatory provision requiring 'Click to Cancel,' which makes it easy to cancel a service with one click. I proposed.

The FTC is aiming to mandate ``Click to Cancel,'' which allows you to cancel a subscription with a single click, saying ``Cancellation should be as easy as signing up.'' Companies that make cancellation complicated will be penalized - GIGAZINE

According to public comments received regarding this proposal, consumers were generally enthusiastic about the new proposal, saying it would make it easier to cancel even services that are difficult to cancel, while major publishers and advertising organizations said, It is understood that there were concerns that this could cause waves.

The News/Media Alliance, an industry group representing publishers, pointed out in comments submitted to the FTC that ``in reality, we rarely receive complaints about cancellations.'' The National Association of Advertisers (ANA) says, ``Consumers do not normally expect to be able to cancel with one click, so if they were able to cancel with one click, there would be an increase in unintentional cancellations.'' He argued that the tedious and time-consuming procedures are actually meant to protect consumers.

According to data analysis service

Statista , Americans had 12 different subscriptions on average in 2020, and JPMorgan Chase found that 71% of Americans paid unnecessary subscription fees. It is estimated that you pay at least $50 (about 7,000 yen) every month.

In response to the increase in subscription services, FTC Chair Lina Khan, who set up to rectify the unpleasant experience of canceling a subscription, said, ``There are cases in which businesses deceive consumers into paying for services.'' All too often. This proposal will save consumers time and money, and companies that continue to use tricks and traps will be subject to harsh penalties.'