AI-generated content is not a violation of Google's search guidelines, but Google states that manipulating search result rankings is a policy violation

Images automatically generated by image generation AI such as Stable Diffusion and Midjourney have been subject to a lot of discussion centering on copyright issues. Google Search Central, the official support for Google search, stated on its official blog that ``AI-generated content does not violate search guidelines.''

Google Search's guidance about AI-generated content | Google Search Central Blog | Google Developers

https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

Google Search issues guidance on AI content
https://9to5google.com/2023/02/08/google-search-ai-content/

``Google has long believed in the power of AI to transform our ability to deliver useful information,'' says Google Search Central. In fact, Google has been developing LaMDA , a natural language processing model, and plans to incorporate LaMDA-based interactive AI `` Bard '' into Google search.

Google announces conversational AI ``Bard'' that rivals ChatGPT - GIGAZINE

Google Search Central states, ``Appropriate use of AI and automation does not violate our guidelines. Quality content defined based on four EEATs : ``authoritativeness'' and ``trustworthiness.'' Focusing on ``rewarding quality content.'' has been at the core of Google since its inception, and continues to do so today, including through search result ranking systems designed to display authoritative information.'

Google Search Central added, 'Low-quality content is nothing new as a challenge facing Google Search. We've been dealing with low-quality content created by both humans and automation for years. There is an existing system for judging the usefulness of content,” he said, saying that even if low-quality content were to be produced indiscriminately by AI, the conventional system would be able to handle it.

In addition, Google Search Central states that ``automation that includes AI to create content primarily to manipulate the ranking of search results'' violates Google's spam policy , but automation that includes AI does not necessarily mean spam. 'Automation has long been used in publishing to create useful content such as sports results, weather forecasts and transcriptions. AI is exciting and new,' he said. We can assist and generate useful content in a way.'

Furthermore, Google Search Central states, ``There is no obligation to explicitly indicate that the content is generated by AI, but it should be considered, and if AI is used to create a web page, it should be clearly indicated to readers. ' said.