Jul 06, 2022 12:00:00

'Diablo Immortal' makes a profit of more than 130 million yen every day by billing, earning 300 million yen in just one day

Immediately after its release on June 2, 2022, the smartphone game ``

Diablo Immortal '', which became a hot topic due to its blatant billing elements, earned 49 million dollars (6.65 billion yen) in one month after its release. It is reported that there are

Blizzard earned $49m from Diablo Immortal's first month, with 10m downloads to date - Mobilegamer.biz
https://mobilegamer.biz/blizzard-earned-49m-from-diablo-immortals-first-month-with-10m-downloads-to-date/

Diablo Immortal is bringing in over $1 million a day in microtransactions | Ars Technica
https://arstechnica.com/gaming/2022/07/diablo-immortal-is-bringing-in-over-1-million-a-day-in-microtransactions/

Diablo Immortal, the latest work in the Diablo series by Blizzard Entertainment, is known for its intense billing system, which is estimated to require more than 14 million yen or 10 years of play to fully strengthen the character. Metacritic, a world-renowned review site, has the lowest user score in Blizzard Entertainment history.

Although 'Diablo Immortal' has beensuspended due to gacha restrictions in some regions, sales are extremely strong, and it is reported that it has made a profit of over 3.2 billion yen in just two weeks after its release.

'Diablo Immortal', which was notorious for its intense billing elements, sold over 3.2 billion yen in just two weeks from its release-GIGAZINE

In addition, MobileGamer.biz, which specializes in mobile gaming industry news, announced on July 4, 2022 that Diablo Immortal had earned $49 million in its first 30 days of distribution.

Below is a revenue graph for Diablo Immortal created by MobileGamer.biz based on data from app market analysis company Appmagic. It has consistently sold more than 1 million dollars (about 135 million yen) since the day after its release, and its peak revenue on June 11 was 2.4 million dollars (about 325 million yen). .

According to MobileGamer.biz, the figure of $ 49 million is only the profit of Blizzard Entertainment, and does not include the 30% fee for charging on the App Store and Google Play, so 'Diablo Immortal' It is said that the total amount charged to will be a larger amount.

Ars Technica, an IT news site, said that 'Diablo Immortal' made a big profit, 'Blizzard has promised that the billing element of the new ' Diablo IV ' will be limited to 'cosmetics' related to the character's appearance. , The strong start of this work shows that the free-to-play business model is annoying for many players, but very attractive for publishers like Blizzard.