Former Sony executive talks about 'release PlayStation hits for PC' strategy
Even if you say 'you can play games' in a nutshell,
Ex-Sony exec opens up about efforts to bring PlayStation hits to PC | Ars Technica
https://arstechnica.com/gaming/2021/10/ex-sony-exec-opens-up-about-efforts-to-bring-playstation-hits-to-pc/
Sony has released its own first-party titles such as 'Horizon Zero Dawn' and ' Marvel's Spider-Man: Miles Morales ' as 'exclusive titles that can only be played on the PlayStation.' However, an unusual situation occurred in which the PC version of Horizon Zero Dawn, which was released as an exclusive sales title for PlayStation 4 in 2017, will be released in 2020. In its (PDF file) annual report at the time, Sony said of this unprecedented strategy, 'We will work to secure further profits by strengthening IP deployment for PC platforms with first-party titles.' He noted that he has a plan to 'release the titles sold on PlayStation for PC'.
Shawn Layden, who was the CEO of Sony Interactive Entertainment Worldwide Studios until October 2019, revealed in the PlayStation radio distribution 'What's Up PlayStation' that Sony at that time had an exclusive title. There was a tendency that it should be released for PC. This trend came about as an answer to the question, 'How should we get users who don't own a PlayStation?' I have to take it in naturally. '' We have decided that new customers and new fans will not come to us, so we have to pick them up from here. So what's the best way to pick you up from here? The answer is our strategy of 'bringing our best-selling games.'
Regarding this strategy of 'bringing the best-selling games to the PC on the PlayStation,' Layden says, 'opening the sales interval' is important. Taking Horizon Zero Dawn, which broke the barrier of exclusive sales, as an example, it was released on PlayStation 4 in February 2017, but it was released on PC in August 2020. Regarding this, Mr. Layden said, 'It has been 18 months and 24 months since the title was released, and it was no longer retailed,' he said, and it is sold on PC because sales on PlayStation 4 can no longer be expected. He says that there was an argument that it was okay.
As the above example shows, Mr. Layden says that 'simultaneous release of PlayStation and PC of the first party title' is impossible. This view is consistent with what Hermen Hulst , the current head of Sony Interactive Entertainment Worldwide Studios , said in an interview in June 2020. At the time, Hulst asked how the success of the PC version of Horizon Zero Dawn would change the sales strategy for each platform, and Days Gone released the PC version about two years after it was released on PlayStation 4. Touching on the release, he said, 'We value PC gamers and will consider the appropriate time to release each game,' suggesting a strategy of 'opening the sales interval.' Was there.
It is reported that Sony has recently acquired Nixxes Software, which has worked on PC porting such as 'Marvel's Avengers ', and is preparing to release a large PlayStation title for PC under the hood. Ars Technica, an IT news site that reported this incident, said, 'I'm betting on'Ghost of Tsushima',' although I don't know which title will be released for PC.
PS4's open-world historical drama action 'Ghost of Tsushima', which is full of extraordinary Japanese love, is full of highlights such as high-speed swashbuckler that challenged the limit of human reaction speed and beautiful nature --GIGAZINE
'We can't lose to this strategy (to release a PlayStation hit for the PC),' Layden said in a radio broadcast earlier. 'It gives us a glimpse into the world of PlayStation.' ..
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